She was a great stylist, but also an example of female entrepreneurship. She disappeared Rosita Missonifounder together with her husband Octavius of the famous fashion brand Missoni. He was 93 years old. Rosita Jelmini Missoni was born in 1931 in a town in the province of Varese, Golaseccaand was the last heir of a family of textile artisans, i Torraniwho produced shawls and embroidered fabrics. In 1953 he married Ottavio Missoni, Olympic athlete. Together they founded the Missoni maison in 1958, in the Gallarate laboratory, where the brand that became famous throughout the world was born. All while maintaining a strong bond with the Varesotto and in particular with Sumirago.
«In those years everyone went to the city, while Ottavio took me to see some agricultural land among the vineyards and with a wonderful view of Monte Rosa, which spoke to you. He told me: here we build our factory, if we want we can go to Milan for the weekend.” Rosita herself said it, according to what Ansa reports, in 2021 in an event organized at the Maga museum in Gallarate to inaugurate the new layout of the Tapestry Room to celebrate one hundred years since Ottavio’s birth.
Rosita transferred her aesthetic sense and love for color to the Missoni garments, creating the famous zigzag sweaters, a motif that would become the symbol of the maison. In 1997 he decided to pass the creative direction of the fashion line to his children and dedicated himself to Missoni Home, the design and furnishings collection.
Rosita was a respected figure not only as a stylist, but also as example of female entrepreneurshipwith the successful feat of keeping alive the link between the maison and the Italian artisan tradition.
In 2013 her husband Ottavio died: in 2015 an exhibition at the Maga museum in Gallarate celebrated the extraordinary history and aesthetics of the maison, with one hundred works by European artists with whom the Missonis interacted during their long artistic journey.
Over the years the company has changed. In 2018 the entry of the private equity fund FSI (Fondo Strategico Italiano), which acquired a stake equal to 41.2% of the company capital, with the aim of supporting the international growth of the brand.
Today the world of fashion, politics and culture greets an extraordinary figure in our history.
Source: Vanity Fair
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