Even Christmas has a fashion aspect. You just have to walk around the streets of big cities to notice it. This year too, in fact, some of the most famous brands and famous megastores have turned on the festive season with sparkling shop windows, imposing Christmas trees, scenographic lights and decorations that tell all the magic of this period.
From Milan to London, from Paris to Rome passing through Miami, fashion lights up the most evocative season of the year bringing a bit of healthy joy between one purchase and another. Ready to travel around the world (at least virtually)?
Here is a selection of the most beautiful fashion decorations.
The Bvlgari Christmas tree in Rome
For the fourth year Bvlgari, in collaboration with Roma Capitale – Department of Sport, Tourism, Fashion and Major Events pays homage to the eternal city with illuminations and a Christmas tree placed on the steps of Trinità dei Monti, in Rome. Characterized by an ellipse made of plexiglass with a glass effect that develops along the entire brass spiral, the tree is inspired by one of the most famous iconic symbols of the Maison’s creativity. At the tip, the iconic eight-pointed star stands out, an expression of balance and cosmic order present in the various Bvlgari flagships around the world.
The decorations of the Palazzo Fendi boutique in Rome
In view of the centenary of Fendi which occurs in 2025, the setup chosen for the holidays sublimates the codes of the Maison into graphic and playful ornaments. Just like the macro spheres with changing colors and different sizes that illuminate the facade of the iconic Palazzo FENDI Rome boutique. Furthermore, in Largo Goldoni, in front of the flagship store, a festive tree stands out, recreated through the combination of glass balls, striped or plain, in different colours.
The Harrods displays in London designed by Loro Piana
Loro Piana celebrate the magic of the festive season at Harrods with Workshop of Wonders, a collaborative takeover of the famous Brompton Road façade of 36 shop windows and two pop-ups, one pop-in and several animations. A real journey into the unique world of Maisonmade of fibers, fabrics, icons and symbols. This spectacular installation celebrates the 100 years of history and tradition of the fashion house.
The lighting of Palazzo Gucci in Florence
In Piazza della Signoria in Florence, Gucci illuminated the facade of Palazzo della Mercanziahome to Palazzo Gucci, to celebrate the holidays. The installation pays homage to the deep bond between Gucci and Florence, the city where, in 1921, Guccio Gucci founded the brand.
Gucci’s immersive installation in Miami
Near it Sweet Bird North Plaza in the Design District of Miami, visitors, until January 17, they will be able to immerse themselves in a world inspired by magical snow globes, a tribute to the Gucci tradition. Through a poetic and engaging interpretation, the creation recalls the youthful experience of Guccio Gucci, founder of the Maison, during his work as a porter at the Savoy hotel in London. It was on that occasion that he came into contact with the art of luggage making for the first time, laying the foundations for his extraordinary future.
The Christmas tree designed by Emporio Armani in Milan
In via Croce Rossa in Milan stands the signed tree with a unique design and strong scenographic impact Emporio Armani. 5 meters tall, it is a symbol of dreams and aspirations and initiative I dreamed of a star launched by the brand to celebrate the holidays. The octagonal base, with two backlit logos, supports a faceted-polygonal structure built with transparent and mirrored colored surfaces, adorned with programmable LED lights.
The installations of Galeries Lafayette in Paris
The famous French department stores celebrated theirs this year 130th anniversary. An important milestone, also celebrated with a special Christmas display that animates the windows, the interiors and the maxi tree that dominates the center of the space.
The Victoria’s Secret Christmas tree in Milan
The designer Christmas tree stands out in the Galleria Del Corso in Milan Victoria’s Secret. The brand also decided to enrich the suburbs by donating a special tree in Piazzale Archinto, visible from 4 December to 7 January.
The Gold Christmas at The Mall Luxury Outlets
The Mall Florence And The Mall Sanremo present the thematic display Gold, which will accompany visitors to discover the inevitable Christmas tree through a dream journey – between cascades of luminous threads and sparkling suspended decorations.
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Astrology Wonderland at the Fondaco dei Tedeschi, Venice
For the Christmas holidays the luxury mall Fondaco dei Tedeschi is inspired by the stars and the charm of the zodiac signs with Astrology Wonderland. The link between Venice and magic has ancient and deep roots as evidenced by the ancient astrological and magical symbols that have adorned the city for centuries: from the zodiac signs of the Clock of the Moors, to the celestial representations present in numerous frescoes and works of art.
The Printemps Haussmann installations in Paris
French department stores have dedicated shop windows to Printemps Express, a Christmas train ready to make a magical journey through woods and snow-capped mountains. An exhibition inaugurated in November with Juliette Binoche.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
