Father’s day, gifts to pamper him in beauty

On March 19 we celebrate the fathers, or rather the new fathers, those who experienced the change in family life between smartworking and DAD, who took charge of a different organization during the pandemic. And that in this time of revolutions of roles, they have (and luckily) tried to share some hardships previously left mainly to mothers, balancing better work outside and inside the home. Today i new dad they are more dads and less professionals, they no longer conceive the work role as predominant in their life.

Greater willingness to make yourself beautiful

The famous dads, da Fedez to David Beckham, from Francesco Totti to Chris Hemsworth, Ricky Martin and Stefano De Martino. More and more welcoming, the new dads are also more predisposed to look good. In Italy, according to a research conducted by Treatwell, a leader in Europe in online booking of beauty and wellness services, among the reasons that push men to devote themselves more to themselves, the first is for almost half (41%) willingness to improve one’s appearancefollows the opportunity for indulge in a pampering (33%) and, finally, there are the suggestions given by friends and family (22%). In short, man is more and more esthete and male beauty has now definitively changed.

Destination Barber Shop

Looking at the online booking data, catch your eye growing popularity of beard shaving which marks a + 116% compared to last year. It turns out that shaving is no longer just a last minute step in a home beauty routine, but a ritual to be performed by professionals in a real beauty temple. for men only: the barber shops. This is confirmed by the fact that more than half of Italians prefer to book in a barbershop (51%) rather than in a unisex salon, usually on weekends and without paying too much attention to the price (91% book in fact without discounts).

Immediately after the cut and the beard, in the ranking of the most loved treatments by Italians there is facial hair removal, which has grown by 65% ​​compared to last year, the mirror of an increasingly less stereotyped beauty. They close the circle i massages which mark a + 43% of bookings, proving that treating yourself to small beauty pampering as a moment of pure relaxation has no gender.

So, based on the data of the latest surveys, let’s go without fail with our dad and give him a special beauty pampering all for him: among boxes, beard trimmers, shower gel, latest generation deodorants and grooming and hair products, at every daddy its product of the heart. In the gallery the offer is varied and for all budgets. There is no thing for the most beautiful Father’s Day.

Other stories of Vanity Fair that may interest you:

The short and neat beard makes the man irresistible
The mustache-free beard is the look you need to try now
Long haircuts for him: between mullet and great classics