Fedez and the 20 million euro assets: “The economic goals that I achieve are simply a piece of freedom more that I can afford”

Fedez, interviewed by Forbes Leaderoffered a reflection on his family assets that exceeds 20 million eurosmany of whom are accumulated by also offering their private and familiar life, with all the negative implications that this entails: «I believe that like all things it has benefited me on the one hand, especially as regards personal branding if we want to put it this way, and disadvantaged in others. The slides were not lackinghowever, we always forget that invisibility is a superpower, the overexposure is not. You have to be able to ride it in some way ».

The family holding company Zedef, of which the CEO is the mother of Fedez, “has an overall patrimonial consistency that exceeds 20 million euros”, even if the rapper’s recent personal vicissitudes have caused a “not indifferent communicative storm». However, Fedez understands, from the crises you can always learn something: «I had the opportunity to open a market branch on risk managementa sector that I learned to meet my despite myself, but that I would like to explore and expand ». On the fact that in a 2020 hearing he declared that he was nullary he replied: “I still wonder how the recording of a hearing of mine ended online. But net of this I was wondering that I realized I had registered and therefore I said so impetus: I am nullary, simply because everything is part of the family holding».

Even if the music was the first stone on which he built the heritage, today he is no longer in first place in his business: «But he remains in first place than my creative outbursts. My goal – he explained – has always been be economically independent of music And don’t make my economies depend on music. This gives me total freedom compared to what I want to do in writing songs and musical projects».

The need for independence guides him in entrepreneurial decisions and pushes him not to stop with the thought of “having done it”: «For me the economic objectives that I achieve are simply One more piece of freedom that I can afford in the projectsbecause I make myself independent of the others and the probability of have masters». For this, if he could choose between increasing popularity or wealth, he would opt for the second: “popularity is a side effect of work, which I have learned in some way to handle, sometimes better, sometimes worse”.

Today he says he is more reasoning as an entrepreneur than as an artist: «I can much simpler, because The artistic side lives on many more sufferingis more fought than in the entrepreneurial side ». It is not the desire for money that oriented it in business: «It is me who possesses the money, not he who possesses me. I choose the projects for adrenaline and the and the creative stimulus they can give me ». And it is certainly not the money that defines success: “For me it is the conquest of freedombeing able to afford to say what you think without reticence ».