Love and respect for the environment. These are the values that guide “At the recycling school: impact – 1”, the project of Ferrarelle which will involve 1,000 schools, for a total of 5,000 classes, and over 110,000 families throughout the country with the goal to raise awareness and educate children on the importance of recycling.
Environmental sustainability and the construction of a better world for future generations, in fact, represent a real priority for Ferrarelle who, day after day, work for a -1 impact world, where everyone is committed to removing plastic thanks to a correct idea of recycling.
A philosophy dear to the historic company it created in Presenzano (CE) a plant entirely dedicated to recycling, the only example in Italy, thanks to which, every year, 20,000 tons of plastic are eliminated from the environment, many more than those used for the production of bottles with recycled plastic.
On this trail green the project dedicated to children is born, which will allow each class registered in the initiative to receive a digital kit, containing educational cards and interactive videos made together with the influencer couple of Me against You, thanks to which children will be called upon to become direct promoters of recycling with activities in the classroom and in communication between the school and the family. Furthermore, all registered classes will have the opportunity to participate in a contest, which will allow them to win great prizes for the whole school.
But that’s not all because the project is destined to evolve with further initiatives in the area, which will involve even more children in primary schools before the summer break.
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