Ferrari signed an agreement with the Swiss technology company Velas Network for the creation of digital content aimed at its fans, the luxury sports car manufacturer said on Monday (27).
Starting next season, Velas, which provides digital products and services, will become a partner of Ferrari’s Formula 1 team.
In addition, the Swiss company will be the main sponsor of the Ferrari E-sports Series, the manufacturer’s virtual competition, and the E-sports team that will compete in the F1 E-sports Series, the official digital championship played by all teams participating in Formula 1, the automaker said in a statement.
Velas is a leading provider of blockchain technology and non-fungible tokens (NFTs), cryptographic assets stored in a blockchain and possessing a unique identification code. NFTs have gained popularity as a form of selling digital art.
Reference: CNN Brasil
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