Ferretti Group and Jaguar Land Rover: modern luxury is an oasis of freedom

Clear sky, flat sea. Someone lies down on the sundeckaft, others choose the sofa in the cockpit. “When we accelerate, be careful if you lean sideways”, warns the captain, slowly exiting theVenice Arsenal. “Consider that this boat touches 50 knots.” Or over 92 km / h. It means that, if we wanted to, given the maximum autonomy of about 300 nautical miles (555 kilometers, preliminary data) we could go to and from the Croatia in less than four hours.

Speed ​​and comfort, then. The new Pershing 7X is a concentrate of design, technology And performanceapex of the evolutionary path undertaken on the range Generation X and among the absolute protagonists at the last Boat Show in the lagoon. 21 meters long and 5.35 meters wide, with three cabins, get on board it is already an experience: the eye is captured by the pillar-free windshield, which completely clears the view, and gives it fluid surfaces, that design environments simple and refined at the same time.

The special effects, however, arrive offshore: the yacht accelerates and, if it weren’t for the wind, no one would notice the speed. It reaches 50 knots: no jolts, splashes of water or vibrations. After the turn, impacting the waves created by their own evolutionsthe Pershing 7X answer – with its own materials ultralight – is confirmed flawless. Balance and functionality, therefore, for a wonderful “Private island”a concept dear to Ferretti Group who owns the brand.

From private island to calm sanctuary, the step is short. Back toArsenalin fact, in the Ferretti Group’s own brim, stands out the new Range Roverundisputed queen of the gods Suva sport utility with the equipment techniques and mechanics like a true off-road vehicle. Thanks also to the power of its 3-liter engines a petrol or dieselit can in fact go back an icy patho or overcome a mud pit, wading a stream and go beyond sand dunes: on the other hand it has a heavy one inheritance to be respected.

With its design modernist And the three lines remained unchanged through the generations (the descendant of the roof, the ascendant of the thresholds and the strong horizontal belt)the iconic car English is an example of how you can rinspect your past, transform it into a contemporary reality e anticipate the future. And looking ahead is not only related to design elements it’s at different propulsori: it means also understanding feelings and emotions in progress, new needs.

This is where the concept of “quiet retreat»: Everything inside is designed to emphasize the serenity of the cabin, airy in its proportions. The rule of less is more dominates, with visual noise reduced to a minimum. And that acoustic it is practically zeroed thanks to a technology that monitors the sounds that penetrate the passenger compartment and generate a signal in push-pull which cancels them. There is also an innovative one air filtration systemwhich protects against bacteria and allergens.

This is where they meet Ferretti Group And Jaguar Land Rover, two leading brands in their respective sectors that converge on core values of modern luxury: privacy, comfort and attention to the environment. Yes, because even more so after the dramatic pandemic that has devastated the planet, the freedom to move at the same time necessity and privilege. A movement combined with a double thread with the desire to independence: a desire for confidentiality suitable for any type of trip.

«Where the land meets the seaIs the slogan that explains well the partnership. On the other hand Range Rover has always had a deep bond with the sea, the world of yachting and sailing. At the Venice Boat Show, where he was Official car, the British car manufacturer also achieved an exhibition on Materialitya design philosophy that unites aesthetics and ethicswhy the sustainability it is undoubtedly the other key element of Modern Luxury shared with the Ferretti Group universe.

A synergy that has also led to the creation of Defender Hard Top Mobile Lab by Ferretti Group, exposed outside the brim, a perfect synthesis between the work car all-terrain and the unique style of a blue background livery, complete with uwave that cuts through the sea. Thus, if on the one hand Ferretti showed the public Riva 102 ‘Corsaro Super, Ferretti Yachts 780, Navetta 30, Custom Line 106’ and, precisely, Pershing 7X, on the other Land Rover presented the third generation of Range Rover Sport.

«The concepts of calm sanctuary and of private island yes pull overThey explained in unison Marco Santucci, CEO of Jaguar Land Rover Italy, e Alberto Galassi, CEO of Ferretti Group. «They tell of the same need for confidentiality And comfort, the desire to move while keeping one’s own privacy“. Without taking anything away from sociability, the pleasure of sharing and being together: an oasis of freedomtherefore, both at sea and on land.

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