Although the social media did not exist as we know them today when the Big Brother Brazil was created, the reality show became a great boost for anonymous people looking for more recognition.
Names like Sabrina Sato , Thank you Massafera and Juliette They entered the program little known, but left with a fan base that follows them from all over the country through social media.
Others that were already known, such as Viih Tube and Jade Picon managed to reach more people and further increased their online strength.
Check out the most followed ex-BBBs on social media:
1. Viih Tube – 33.5 million followers
The digital influencer began her career on the web even before participating in the BBB21 when he accumulated loyal followers on his YouTube channel. Even without winning the attraction, Viih is the ex-BBB with the largest number of followers currently.
After leaving the program, she married Eliezer who participated in BBB22, and had children Lua di Felice 1 year, and Ravi born in November. Together, the children have accumulated more than 3 million followers on their social media accounts.
2. Sabrina Sato – 31.1 million followers
The presenter, actress and model gained popularity in one of the first editions of Big Brother Brasil in history, the BBB3 . Eliminated in the eighth week, she caught the attention of magazines and television stations and, in the same year, she was hired by “Pânico”, on Rede TV!, where she became known for her catchphrase “it’s true”.
The mother of Zoe 6 years old, and engaged to Nicolas Prattes She has done a little bit of everything and currently presents the program “Sobre Nós Dois”, on GNT, and the show “Essa Eu Quero Ver”, shown on “Fantástico”, on TV Globo, in addition to being a judge on “The Masked Singer Brasil”.
3. Juliette – 29.9 million followers
The winner of BBB21 It was a phenomenon on the program and accumulated a legion of “cacti”, a nickname from the singer’s fans. The publication that announced his victory even entered the Guinness Book for record one million likes in the shortest time across the internet.
On social media, Juliette often shares details of her fitness routine, makeup tips and special moments of her relationship with her 29.9 million followers. Kaique Cerveny your fiancé.
4. Grazi Massafera – 25.6 million followers
Elected Miss Paraná and third place in Miss Brazil in 2004, Grazi Massafera was a not very well-known face when she entered the BBB5 . Despite this, the reality show was responsible for a major change in the actress’s career, which gained national recognition at a time when the internet was far from what it is today.
Almost twenty years later and with a CV full of achievements, the runner-up from the 2005 edition of Big Brother Brasil, she is the fourth most followed ex-BBB on social media.
5. Jade Picon – 21.8 million followers
One of the participants who most moved the game in the BBB22 It continued to be successful after the program’s elimination, even being considered for prime time soap operas. The influencer and sister of former eye candy Léo Picon already had 13.5 million followers on social media and left the house with 19.9 million, a number that continued to grow over the years.
In addition to being an influencer, Jade debuted as an actress in “Crossing ”, from TV Globo, a serial in which Chiara played, a spoiled character who generated the “fuãn-fuén-fuón” meme. She also made a special appearance in “Mania de Você”, from the same network, and recently shot the film “Five Julias ” (2025).
6. Rafa Kalimann – 20.8 million followers
Member of the first Box in the program’s history, Rafa participated in the BBB20 and, as the group’s name suggests, she was one of the sisters with the largest number of followers on social media at the beginning of the season.
She was runner-up of the season and opened doors to win his own talk show “Casa Kalimann”, on Globoplay, a role in the cast of “Rensga Hits!” and, recently, acting in “Família é Tudo”, the actress’s first soap opera on TV Globo. In 2022, he returned to the program as part of “Bate-Papo BBB”.
7. Bianca Andrade – 19.8 million followers
The businesswoman was also on the Camarotes team at BBB20 and had already accumulated 8 million followers upon joining the most watched house in the country. Eliminated in the fifth wall, Boca Rosa was undeterred and continued investing in her career as a digital influencer.
mother of Chris 3 years old, from an old relationship with Fred Bruno the entrepreneur often shows cute photos of the little one to her almost 20 million followers on social media.
8. Vanessa Lopes – 15.2 million followers
New to the hall of fame of the most followed ex-BBBs, Vanesa Lopes dominated social media even before joining the cast of BBB24 . The digital influencer known for her trends and dances didn’t win the award, but she increased her number of followers from 13.6 million to 15.2 million in just eleven days of confinement.
The Brasilia native was raised in Recife (PE) and started recording content at the age of 13. Like this Yasmin Brunet she has already had a relationship with Gabriel Medina a subject that came back to the surface with the two’s meeting on the reality show. Despite this, the supposed rivalry was resolved in a conversation between the two.
9. Arthur Aguiar – 15 million followers
The only man to make the list, the actor known for the role of Diego in Brazilian version of the soap opera “Rebel” It was one of the cabins in the BBB22 . His successful participation in the reality show was marked by his rivalry with Jade Picon and his game strategies.
On the networks, he shows his routine with his eldest daughter, Sofia 6, from his previous marriage to Maíra Cardi, and his youngest Arthur 10 months, of dating Jheny Santucci.
10. Manu Gavassi – 14.9 million followers
With a social media strategy designed before participating in the BBB20 Manu Gavassi surprised fans with a series of recorded videos according to the events in the house. The result could not be different: the singer multiplied her engagement on the networks and practically doubled the number of followers .
The voice of “Garoto Errado” and “Planos Impossíveis” reached the final of the edition, but ended up in third place with 21.09% of the votes.
This content was originally published in Find out who the most followed ex-BBBs are on social media on the CNN Brasil website.
Source: CNN Brasil
I’m Robert Neff, a professional writer and editor. I specialize in the entertainment section, providing up-to-date coverage on the latest developments in film, television and music. My work has been featured on World Stock Market and other prominent publications.
