New Yorkers who want to get in shape for the summer will soon be able to pay for their Equinox membership with cryptocurrency.
Luxury fitness chain Equinox will be the first in the Big Apple to allow members to pay membership fees in digital currency.
“Equinox wants to meet members “where they are both digitally and physically” and is partnering with BitPay, a major Bitcoin payment service in the field of cryptoassets,” a fitness center spokesperson said.
The decision comes after gyms have nearly recovered from their severe pandemic downturn. Equinox says sales are up 122% in the first quarter of 2022 compared to the first quarter [допандемийного] 2019. Another sports club chain, Crunch Gyms, reported that its sales grew more modestly, up 60.9% in the first quarter of this year compared to the same time period in 2019.
The membership fee to attend Equinox supplies about $250 per month. The management of the sports institution believes that the audience is focused on modern financial solutions and it would be the right decision to allow them to pay in cryptocurrency.
Source: ixbt
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