The Microsoft Surface Duo smartphone surprised me a lot during its announcement last August. And not so much a form factor or capabilities as a price. Recall that for a device based on SoC Snapdragon 855 with a small battery, no stereo speakers, NFC and with 6 GB of RAM, Microsoft asked $ 1,400.
However, it quickly became clear that the smartphone had failed in sales. At the beginning of this month, offers with a discount of $ 400-450 appeared, and now there is an opportunity to purchase a smartphone for $ 300!
Yes, this offer is only from AT & T and only with a number of conditions, so it is interesting not from a practical point of view, but from the point of view of the market reaction to a new Microsoft product.
To buy a Surface Duo for $ 300, you need to arrange an installment plan with a contract, which is normal for US cellular operators, you need to sign a contract for an unlimited tariff and update or open a new service line. You can also do without the last condition, but the price of the smartphone will be $ 700.
This generous offer from AT&T is clearly driven by a desire to sell the leftover devices, which is a consequence of very low demand. In addition, the current situation is likely to lead to the fact that Microsoft does not want to release the second generation of the smartphone, but whether the company will still have a desire to generally return to this market is still unclear.
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