The flow of consumers in Brazilian retail grew month-on-month in April 2022. In shopping malls, movement rose 6% compared to March. Physical stores, in turn, grew by double digits in the period: 11% in total.
Stores located in shopping centers performed better, with 11%, while those located on the streets rose 6%. This is what the survey of the BPI – Retail Performance Index, organized by venture capital HiPartners Capital & Work, in partnership with the Sociedade Brasileira de Varejo e Consumo (SBVC) points out.
In the annual comparison, growth was high, as, in April 2021, retail was recovering from the second wave of covid-19. The presence of consumers increased 120% in physical stores and 103% in shopping centers on this basis of comparison. In shopping centers, stores increased by 131% and establishments on streets grew by 60%. In the year, the flow growth is also positive: 70% in physical stores and 47% in malls in the country.
“Although indicators remain below the pre-pandemic period, it is observed that this distance is reducing throughout 2022. The considerable increase in the annual comparison was already expected, as retailers began to recover from the second wave of covid. -19. The positive point was the increase in the monthly comparison, possibly driven by the off-season Carnival, as the Fashion and Beauty segments were positively impacted”, says Flávia Pini, partner at HiPartners Capital & Work.
The positive movement of consumers was reflected in cash. The number of coupons, that is, the number of sales, grew 5% in high street stores and 14% in shopping mall stores in the monthly comparison. Compared to April 2021, the indicators rose by 41% and 87%, respectively.
In terms of revenue, the month of April 2022 shows that shopping center stores increased by 17%, while street stores grew by 7% in the monthly comparison. In the annual survey, there was a growth of 54% in establishments in shopping centers and 33% in street stores – the accumulated for the year shows an increase of 30% and 27%, respectively.
The data comes from the companies FX Data Intelligence, F360º and Harmo, all invested in by HiPartners. The study is endorsed by 4intelligence, a company that develops intelligence platforms for the B2B market.
Source: CNN Brasil
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