Today, April 28, representatives of Yandex have officially published their financial results for the first quarter of 2021. It turned out that the total revenue of the Russian IT giant for this period increased by 39% compared to 2020, reaching 73.1 billion rubles. At the same time, the adjusted net profit of the company decreased by 43%, amounting to 2.2 billion rubles. But, of course, the most important news is that for the first time in the history of Yandex, the share of non-advertising revenue exceeded the share of advertising – the company’s third-party projects brought 51% of the total revenue.
Last year, the share of proceeds from non-advertising projects amounted to 46%, but thanks to the active work of the company in all areas, the situation was improved. Moreover, Yandex managed to achieve historical performance against the background of the fact that advertising revenue grew by 15% compared to last year, reaching 30.6 billion rubles. The report also says that more than a third of Yandex’s consolidated revenue came from the Taxi segment – Yandex Go, Uber, logistics and other b2b services, Yandex.Eda and Yandex.Lavka brought the company 36.4 % of the total revenue, which is 26.6 billion rubles.
Immediately after Taxi comes Market – the turnover of goods on the site in just one quarter grew by as much as 126%, having sent 17.7 billion rubles to the company’s accounts. Next comes the proceeds from media services, which are represented by Kinopoisk, Music, Afisha, Studio and a single subscription Plus. These projects also showed a noticeable growth of 143%, but the revenue was only 3.5 billion rubles – noticeably less than the previous segments of Yandex. And also the company representatives reported that the daily audience of Zena readers grew by 35% – 20.5 million visitors per day.
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