It is called DeepFace and is the new technological tool that threatens the “digital lives” of us all in Facebook.
Earlier last week, Facebook’s parent company, Meta, announced that it would no longer use the controversial face recognition technology and vowed to delete the nearly one billion people it has already collected, such as reports Forbes.
At first everyone thought of Facebook as a very positive move to protect our personal data, but in the end it was too good to be true: 48 hours later, Facebook admitted that the products of its new virtual reality platform metaverse will still be able to use face recognition technology.
A Meta spokesman told the technology site Recode that the platform would use a range of biometric tools in its “meta-universe”, including DeepFace technology. What is this; It’s one sophisticated artificial intelligence system that “matches” human patterns from Facebook face recognition system with faces in photos.
Exactly how this technology will be used has not yet been clarified, but it certainly makes sense that biometric data will play a role in the long-term goals of his company Mark Zuckerberg.
“This decision by Facebook comes at a time when accusations from many ‘informants’ that social media is putting profit above people – a category that the company has repeatedly denied. However, this latest news, combined with what has been revealed about Facebook in recent weeks, has pushed even more people to consider deleting their accounts and further strengthened the #DeleteFacebook movement “, the American network’s post emphatically notes.
And how to be different when its name Facebook is linked, among other things, to the Cambridge Analytica scandal, numerous data leaks, outages and breaches of the privacy of its users, and more recently with the Facebook Papers case.
“Everyone knows, after all, that Facebook violates users’ privacy – and the ‘battle’ between social media and Apple has shown that Facebook constantly monitors you even in other applications and services. Indeed, the Apple App Tracking Transparency application “It helps to reduce tracking when you use your iPhone, but it does not completely remove Facebook data collection.”
However, the fact is that the recent “fall” of Facebook, in early October, also gave many people another reason to abandon social media, as some they realized that their lives could be better without these potentially toxic interactions.
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