Ford is inundated with orders for the F-150 Lightning and is taking special steps to ensure that the electric pickup reaches honest customers. The automaker has given dealers the right to prohibit buyers from reselling the F-150 Lightning for a year after purchase, the source said. The dealer can allegedly “require an injunction” to block the transfer of title or even payment of “all value” received as a result of the sale.
The automaker is also cracking down on a “limited number” of dealers who allegedly violated terms of sale and service, forcing customers to pay additional payments on top of those required by Ford.
The clause in the contract prohibiting resale is not new in the automotive world. Ford itself used it at one time so that the GT supercar went not to dealers, but to real buyers. However, in the case of electric vehicles, such a move is still rare, especially when it comes to relatively mass models such as the F-150 Lighting. Of course, the appearance of speculators speaks of the popularity of Lightning, but it may negatively affect the public’s attitude towards the car, which is hardly included in Ford’s plans.
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