The American auto giant Ford has announced a new development strategy. The plan, dubbed Ford+, sees the company split into two divisions: Model E and Blue. The first will be engaged in the development of the electric direction, and the second will focus on the production of cars with internal combustion engines.
Model E and Blue will operate as two separate business units, but will be able to share innovation with each other. As conceived by top managers of Ford, such a separation will allow the company to overtake both new companies producing electric vehicles and already well-known automakers in the market.
It is noted that the Model E division will have access to all of Ford’s manufacturing capabilities and will develop platforms for electric vehicles, batteries, electric motors, chargers and related elements.
Already this year, Ford plans to invest $ 5 billion in the development of electric vehicles. The American company expects that by the end of 2023 it will produce 600 thousand electric vehicles worldwide, and by 2026 the annual production of electric cars under the Ford brand will exceed 2 million units. Ford’s goal is to have electric vehicles account for half of all global Ford vehicle sales by 2030.
Source: Trash Box
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