There kermesse from the Formula 1 She returned to Milan, punctual as a checkered flag. A new audience awaits her: girls. Many girls in line early in the morning, with the patience of those who know the rites of popular devotion well. It was not a matter of waiting for an icon of music or cinema, but two pilots who are much more than athletes today: Charles Leclerc And Lewis Hamilton. Thousands with the smartphone in hand and the heart in the throat. The two pilots of Formula 1, clothes of blue in homage to the special livery dedicated to the Monza circuit, arrived at the entrance of the Royal Palace for a reinvigorous crowd bath. Many smiles, signed postcards and profusion selfies. A moment of pure collective enthusiasm, also marked by the live broadcast of Sky Sport, conducted by the two ceremonies Viky Piria And Davide Camicioli. Because that crowd was not only belonged to the square, but immediately entered the homes of all fans, part of the long television event that accompanies the week of the Italian Grand Prix.
Royal Palacea stone’s throw from the Duomo, on the right of the Madonnina for those who look at the square, has turned for one evening into the most exclusive frame of The House of Peroni Ribbon Azzurro 0.0%a format that the beer brand brings to the city to celebrate its partnership with Scuderia Ferrari HP. Not a simple collateral event, but a real costume appointment, capable of merged lifestyle and sporting passion. The crowd accompanied the two pilots to the building, up to the terrace of the upper floor from which they took a selfie with the public: an image that, within a few minutes, was already everywhere, testifying to the bond now directed between sportsmen and fans in the era of social networks.
Meanwhile, the evening continued in the internal court. Lewis Hamiltonmore than ever global icon, he allowed himself to an interview by sipping a cocktail Created specifically for him, while worldliness and entertainment were mixed around: Stefano Accorsi with its safe step as an actor consumed, Stash And Rkomi to bring a musical note, Clear to embody the sparkling lightness of the pop scene. An animated living room, with non -alcoholic beer to do from Fil Rougecapable of transforming a branded event into a transversal meeting place.
But the real novelty had already been written outside, among the barriers: Formula 1 is no longer exclusively male territory. The long queues of young girls, ready for anything to tear a photo or signature, tell one silent transformation But powerful. The speed today is experienced as a collective experience, which has the same energy as a concert or a cinematographic premiere. The House of Peroni Ribbon Azzurro 0.0% He has been able to read this generational change, offering a stage in which sporting passion is intertwined with taste, fashion and sociability.
When the music has dropped and the toasts died, Milan found itself already immersed in the atmosphere of the Grand Prix. The evening of September 3 will remain as the official beginning of the Monzese weekend: two champions dressed in blue, welcomed as protagonists of a party that belongs both to sport and to the Italian costume. Because even in Milan the wait becomes a show, and even one non -alcoholic beer knows how to dress from great soirée.
Source: Vanity Fair
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