Forty – Unilever Asia Agreement for the distribution of Fissan products in Greece

Saranti Group, one of the largest multinational consumer products companies with a significant international presence with leading brands and partnerships, announces that it has reached an agreement with UNILEVER ASIA for the representation and distribution of Fissan baby care products in Greece.

The representation will enter into force on January 1, 2022 and includes the distribution in all distribution channels of the brand in the Greek market. Fissan, with a history of 85 years in the Greek market, is a highly recognizable baby skin care brand. It is recommended by pediatricians and trusted by new mothers for the care of babies aged 0-3 years, as it does not contain dyes and parabens, while it is distinguished for its mild composition, neutral PH and characteristic soft aroma.

The estimated sales from the distribution of Fissan amount to about 1 million euros, while it is worth noting that for the undertaking of the distribution the Group did not have to make any expenses. The cooperation between the two companies is another confirmation of the established position of the Sarantis Group in the consumer products market and proof that the developed sales network and the successful commercial execution make it an attraction and an ideal partner for multinational companies that want to support and develop the their activity.

Through the agreement, which is in line with its development strategy, the Group further enriches its product portfolio in the Greek market, while further enhancing its turnover and profitability in both the wide distribution channel and the pharmacy channel.