France, the vaccine campaign: “It can have much desired effects”

Flirting, family vacations, kissing couples, hugs, concerts, just like old times”: the new advertising campaign of the French Ministry of Health to support vaccination against Covid, launched on social networks by the Provence-Alpes-Côte d’Azur region, leverages the “desired effects” of the vaccine. The freedom to be together, to travel, to get close, to participate in events and to restore physical contact: the “Desired effects” that outweigh the “unwanted” ones which we are often hearing about, about the anti Covid serum.

While half of the French have already received an average dose of the vaccine, in the Provence-Alpes-Côte d’Azur region the situation is very different: to date only 48% of the inhabitants have been vaccinated with the first dose.

In an area where, moreover, the Delta variant is starting to spread increasingly, the health authorities do not want to waste time. And they intend to “encourage and convince the population to resort to vaccination.” The campaign consists of six posters, with the slogan: «At every vaccination life begins again: vaccinated ».

💉#VaccinationCovid | “Yes, the vaccine can have desirable effects.”

We are launching an awareness campaign to encourage and convince the population to resort to #vaccination

To relay the campaign ▶ ️https: //t.co/1MYUZ048sb pic.twitter.com/fVG9fe3LzV

– ARS Paca (@ARSPaca) July 1, 2021

The posters have covered streets, bars, restaurants, sports halls and gyms, and have been relaunched through social media. One way to remember that vaccination is the only way to be able to regain possession of life before the epidemic.