THE Avenida Paulista in São Paulo, became the stage for an unprecedented literary initiative promoted by TikTok . The platform is distributing it for free 100 thousand books until December 17th, in an action that seeks to contribute to reversing the downward trend in the number of readers in Brazil.
The initiative called Livraria dos Mais Assistidos no TikTok attracted a significant number of reading enthusiasts and formed a large queue around the Conjunto Nacional building. Among the available titles are popular works such as “I’m Still Here”, which inspired the film starring actress Fernanda Torres, “A Biblioteca da Meia-Noite” and “É Assim que Acaba”.
The project comes at a critical moment for literature in the country. According to research Portraits of Reading Brazil has lost more than 6 million readers in the last four years. Despite these numbers, the queue on Avenida Paulista indicates that there is still a significant public eager for books.
Readers’ dedication
The people attracted by the initiative demonstrated the level of mobilization awakened by the project. “I left home at 4 am, I got here at 5 am,” said one interviewee. Another reader mentioned being in line since 7:30 am after leaving home at 5am.
“I got three (books) that I really wanted, and two for my best friend”, commented one of the campaign participants.
When asked about their reading habits, respondents revealed that they read between ten and 30 books per year and a student mentioned that the number ended up being influenced by preparation for the entrance exam.
How to participate
The temporary bookstore started on the 11th and should be open until December 17th from 10am to 8pm, on weekdays, and from 12pm to 8pm, on Saturday and Sunday. To participate, you must be over 13 years old and register on site to obtain a voucher, which Allows you to check out up to five books .
TikTok highlights that distribution is in order of arrival and does not guarantee that all visitors will be able to remove the works.
This content was originally published in Free distribution of books attracts a line of readers in the Paulista region on the CNN Brasil website.
Source: CNN Brasil
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