We arrived at the aforementioned summer. Not only for work, deadlines, suitcases made quickly. But for the months spent watching screens: meetings on zoom, chat that explode of notifications, Reel who are self -reproduced even when we only like to close them. It is the most connected summer ever and, paradoxically, the last thing we want is to continue to be.
Last year they called her Brat Summer: Hyper-pop, brazen, always “on air”. This year the script has changed. The definition that circulates is Brain Rot Summer: a frayed season, without a catchphrase capable of combining, with pop culture that shatters in micro-fenomenans, memes and niche playlists. A summer of compulsive scrolling and overdose of stimuli.
Yet, under this hyperactive surface, another current flows. They call it Dilly-Dally Summer: the luxury of slowing down. The art of wasting time deliberately. Lente holidays, books started and ended without haste, days at the sea without a phone. A soft aesthetic, made of neutral colors and natural materials, a “Vintage Mediterranean” mood that is reflected in fashion, design and also in the way of traveling. Less hype, more breaks. There are also those who renamed it Quit Summer: The season in which to say “no” to non -indispensable commitments, “no” at tight rhythms, “no” to forced productivity.
It is not just theory. Ed Sheeran He decided to abandon the smartphone for an old Flip Phone: no social, no apps, only messages and calls. Dixie D’Amelio He stopped to find himself, far from the digital tam-tam. Margaret Qualley He lives with two phones: one for the essential calls and functions, and another without sim, which works only with Wi-Fi, so as not to fall into infinite scrolling. And then there is Olly Which, in the middle of August, instead of posting from the beach, simply wrote: «I turn off the phone for a few days. A hug to everyone and to all ».
No countdown, no cryptic “Stay Tuned”. Only a minimum, but very powerful gesture, in an era in which if not placed it does not exist. Perhaps the point is not “detaching the plug”, but reconnect elsewhere. At a sunset, in a voice, with a good chat that remain off the pitch. Because the real notification, this summer, is precisely the one that does not arrive.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
