The first global issue of GQ Italy dedicated to the exploration of the universal language of music and fashion. The magazine, with the presence of the international superstar The Weeknd, includes 17 unique covers launched on global publishing markets, along with co-produced and co-published content on the brand’s magazine and digital platforms.
The number in fact marks the beginning of a new era for GQ, where readers can expect to see not just their country through the lens of GQ, but the whole world.
In the cover story The Weeknd talk to Mark Anthony Green, head of special projects, his next project, the Grammys and how he manages to distance himself from his dark and mysterious public personality. GQ collaborators from around the world worked together on the Voices of the Future portfolio, which brings to the fore 21 emerging musicians, each of whom have been selected, photographed and presented by one of the global editions of GQ.
The second cover of the Italian edition sees as the protagonist Fedez, the Italian rapper with 13 million followers who tells who he really is when the spotlights are turned off. In the Italian edition the story of Leo Gassman, the heir of his grandfather Vittorio and his father Alessandro who chose to have his own voice, dedicating it to music instead of cinema, with all the pride of his surname; the one of Aiello who faced Sanremo with a record behind him and no live; then there is the restart of Francesco Motta with a new record and a tour, after having come to terms with why it’s worth holding on; also the story of Ambra Angiolini to testify that stumbling and then falling is a wonderful thing. To the many stories is added a reportage, shot by Maki Galimberti, on equal opportunities: if there is a place where there is no discrimination between men and women, who on the contrary are one body, it is the Amerigo Vespucci, the Navy training ship where diversity is an added value.
Leveraging the global impact of the print magazine’s 10.7 million monthly readers and a digital readership of over 53.1 million, the new unified global team led by Will Welch and Deputy Global Editor Adam Baidawi will work to tell stories of international impact using a local point of view through print, digital, social media and video.
On average, site traffic increased 14% in 2021 from the previous year, and GQ hit its highest ever number of digital users internationally in January 2021, with nearly 60 million unique visitors. GQ has a global social following of 39.78 million on Facebook, Twitter, Instagram, YouTube, TikTok, and Google Discover’s global traffic more than doubled in the second quarter of 2021 from the previous year (+ 112%).

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