Today, July 15, Jeep celebrates its 80th anniversary, but few people know the history of the world famous American brand. In the distant past, on July 15, 1941, the company was called Willys-Overland Co., and its management was able to conclude a contract with the US Department of War for the production of a military Jeep SUV, which more than satisfied the demands of the time. Only later will the company be renamed to delight fans of reliable cars for decades. But even now, after such an impressive period, the manufacturer is not planning to retire – instead, the company is developing completely new technologies.
For example, Jeep’s flagship development is the 4xe hybrid technology, which will be the foundation of the next generation Jeep Grand Cherokee for the foreseeable future. Moreover, the manufacturer, like its competitors, is actively working towards the complete electrification of its vehicles in order to reduce harmful emissions into the atmosphere. While it’s hard to imagine an all-electric four-wheel drive Grand Cherokee with incredible flotation and speed, this is most likely the future of the brand and the industry as a whole.
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