Fuorisalone 2022: Éditions de Parfums Frédéric Malle and AD Italia, in search of the perfect fragrance

The inaugural cocktail took place on 7 June, in collaboration with AD Italyof the exhibition Find your Perfume organized by Éditions de Parfums Frédéric Malle.

The brand synonymous with artistic perfumery, founded by Frédéric Malle in 2000, returns to amaze on the occasion of the Fuorisalone 2022 with an olfactory journey that will allow each guest to find the perfect fragrance. The exclusive installation is present at the Mudec – Museum of Cultures of Milanduring the whole week of the Design Week, from 8 to 12 Juneand is curated by the Greek painter and multimedia artist Konstantin Kakanians, able to tell the magic of the iconic collections signed by the Maison.

The synergy between AD Italia and Éditions de Parfums Frédéric Malle was born because just like Malle architects perfumes, the magazine tells stories of creativity and ingenuity, highlighting the inspiration of the greatest designers and architects in the world. An abstract but visible link in the installation at Mudec, a link between material and immaterial architectures, a tribute to imagination and inspiration during which the hero products Portrait of a Lady And Musc Ravageur and the news of October Uncut Gemas well as the new Home collection for environments.

Find your Perfume represents a real olfactory journey within the sophisticated and evocative universe created by the master Frédéric Malle which once again highlights the deep bond of the French brand with the world of Art, Design and Creation. The exclusive concept and installation signed by Kostantin Kakanians allow each person to find the perfect fragrance based on their personality and style. The fragrance that best reflects and expresses the most intimate traits of individuality.