Games for consoles will rise in price. At the moment, the standard price for a PlayStation or Xbox game in Western markets is $ 60 or €. The problem for developers and publishers is that this price has not changed for about 15 years, and during this time the budgets of games have grown considerably.
Despite a considerable amount of controversy on this topic, the CEO of Take-Two – the company that also owns Rockstar Games – Strauss Zelnick said in an interview with a source that gamers are generally ready for the new $ 70 price tag.
Zelnik bases his opinion on the sales of the NBA 2K21 game, which was the first game with a price of $ 70. At the same time, the head of Take-Two notes that the price increase should be supported by the quality of the game and the amount of content in it.
We announced a $ 70 price tag for NBA 2K21 and we thought we were offering a lot of extraordinary experiences, lots of replayability. The last time prices rose in the US was in 2005-2006, so we think consumers were ready for that.
We haven’t said anything yet about the prices of other games and we tend to make announcements for each project separately.
That is, Zelnik confirmed that in the near future at least the games of the studios owned by Take-Two will not rise in price at once to $ 70. The increased price will be set for individual games when the publisher is confident that such a move is justified. However, sooner or later, all the same, $ 70 will become the standard, and it is not a fact that the rise in price will end there.
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