A few days ago, NVIDIA officially sent the second video card from the new RTX 40 line for sale – we are talking about the pre-flagship model RTX 4080. And it soon turned out that gamers were not eager to buy a new product – video cards literally clog warehouses of online stores, since audience demand is much lower general supplies. Several insiders said at once that even the flagship RTX 4090, which costs just crazy money, sells four to five times better than the RTX 4080, while previously this segment of graphics accelerators was considered niche. Buyers are even ready to turn a blind eye to the fact that the power connector melts, but do not take the RTX 4080.
There is a quite simple explanation for this situation – NVIDIA has clearly overstated the price. Probably, the manufacturer understood that gamers could not buy a video card for years due to mining, and with the release of a new line, they would be ready to pay impressive money even if the price was slightly overpriced. However, in the end, the greed of the “green team” marketers failed – there are practically no people who want to buy the RTX 4080 for $ 1199. After all, the previous “80” class graphics card was sold by the company for $699, so it turns out that the price has almost doubled from generation to generation. Although it’s still not possible to actually buy an RTX 4080 at the recommended price – even in the USA prices start at $ 1,500, things are even worse in Europe.
At the same time, the real performance increase in the RTX 4080 line is ridiculous – the video card is 10-15% more powerful than the RTX 3090 Ti in real gaming scenarios, which means that the difference with the RTX 3080 will be about 30%. It turns out that a gamer has to pay twice as much to increase performance by a third, which, of course, is not suitable for everyone. In addition, DLSS 3 technology, which works exclusively on RTX 40 series graphics cards, turned out to be not so attractive in the end – if you take into account the performance in games without activating it, then the new generation is almost not surprising with its capabilities.
Insiders note that NVIDIA has currently shipped 190 thousand graphics cards of the RTX 40 line – 130 thousand were for the RTX 4090 models and only 30 thousand for the RTX 4080. At the same time, the flagship model is being swept off the shelves like hot cakes even at a price of about two thousand dollars, and The RTX 4080 remains in stock with rather weak sales. But before that, the company still wanted to launch a simplified version of the RTX 4080 with a stripped down graphics core, less memory and reduced bandwidth. It would be interesting to look at its sales, taking into account the recommended price of $ 900 with performance at the level of the RTX 3090.
Source: Trash Box
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
