GameStop, despite the company’s recent layoffs, is launching its own NFT trading platform, and promises to “significantly invest” in its development.
GameStop has announced that it is launching its own non-fungible token (NFT) trading platform on the Ethereum network. The platform intends to attract artists and diversify the range of digital art offered. At the same time, GameStop aims to take a high position in the NFT market, despite such a late launch.
First of all, the NFTs offered by the platform will serve as interactive elements that can be used in video games. To do this, GameStop, together with Immutable X, opened a $100 million fund to attract game developers. Playable NFTs will be added in the future.
All this is happening against the backdrop of cuts in the company: on July 7, GameStop announced the dismissal of CFO Michael Recupero (Michael Recupero) and some other employees. The company did not respond to questions about the reason for layoffs, but in report GamesIndusty says the layoffs have affected GameStop’s corporate division, Game Informer’s magazine, and site staff.
By data Kotaku, the company has decided to stop investing heavily in people, technology and infrastructure and focus on achieving sustainable profitability.
The company previously announced the launch of its own Ethereum wallet that tracks user information such as GPS coordinates, IP address, and even the position of the user’s computer mouse.
Source: Bits
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