General Mills has announced a strategic agreement to sell European pastry products to Cérélia, a global market leader.
The agreement includes branded and private label pastry products in Germany, the United Kingdom and Ireland, including the Knack & Back and Jus-Rol brands. The whole agreement is expected to be completed by the end of the financial year 2022.
Internationally, General Mills’ strategy includes redesigning the company’s portfolio for sustainable and profitable growth, on global product platforms such as Mexican food, super premium ice cream and snack bars.
Mr. Joseph Vythoulkas, President and CEO of General Mills Hellas, stated about the agreement: “General Mills in Greece and the production plant in Inofyta, are now entering a new era, focusing on new products in high demand and emphasis on developing European and Middle Eastern markets The new Old El Paso tortilla line, which will produce this dynamically emerging product, has already been installed at the plant, and in the course of the Group’s transformation internationally, the General Mills team in Greece is ready to win the bet of development and to claim a leading role in the productive and export dynamics of the country “.
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Source From: Capital
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