If we put aside the quotes copied and pasted from newspapers and websites in the last forty-eight hours and concentrated on the ways in which those quotes were punctuated on television, we would realize that among Gennaro Sangiuliano And Mary Rosaria Boccia the race has always been leaning towards the latter, and neither political color nor personal sympathy or antipathy have anything to do with it. Let’s start with a fact: it was certainly curious that both the now ex-Minister of Culture and Dr. they chose to give an interview on television (although not live) twenty-four hours apart. On one side there is Sangiuliano, who opts for the most followed and popular television space of access prime time, that is the 8pm news on Tg1and on the other hand there is Boccia, who chooses a more to the page as La7 – the program is On airwhich is warming up its engines waiting for the return of Eight and a halfwith a Lilli Gruber who probably bit her hands for having missed the scoop of the autumn – for an hour-long chat interspersed with live comments from the sidelines by journalists, directors and analysts from both sides, right and left.
On a communications level, it doesn’t take an expert to understand that Gennaro Sangiuliano’s 17 minutes on Tg1 were a shot in the footand for several reasons. The first was choosing a code that did not bring good luck to other characters like Chiara Ferragni: that of the victim. Instead of setting the communication on a purely defensive level, such as “I am a Minister of the Italian Republic, I am here to defend myself and I have nothing to hide”, Sangiuliano has decided to play the contrite person card who, perhaps, thought it was more effective also because of the involvement of his personal life in the story, given that the questions about his wife, about his relationship with Boccia and so on were wasted. Beyond those emails printed and waved in a hasty and crude manner, without even the camera being able to frame them properly, two things caught the eye of the public: the cut on Gennaro Sangiuliano’s forehead that has become the subject of a fierce debate on the Internet – could it have been his wife? Could it have been the Prime Minister? Could it have been him himself? – and that strangled voice towards the end that reminded many of Chiara Ferragni’s sorrowful message in a gray tracksuit following the antitrust fine just announced.
The result of that interview that perhaps, in Gennaro Sangiuliano’s mind, should have created empathy towards him it has transformed into a boomerang which has seen its maximum expression in hundreds of thousands of memes – some, it must be admitted, hilarious – to then culminate with the evil and brilliant sketch hastily put together by Maurizio Crozza for the launch of the new season of his program on Nove.
On the other side, Maria Rosaria Boccia on La7 gave a lesson in communication that we should all learn from. Beyond the black high-necked dresssynonymous with moderation, even contrition and mourning – a reference to Rossella O’Hara after the death of Franco Kennedy, when she clings to the bottle of scotch and then tries to cover the smell with cologne? -, Boccia, unlike Sangiuliano, challenges the cameraconsidering that he didn’t stop looking at the camera or smiling for a moment, demonstrating an enviable self-control which would probably have allowed her to effortlessly pass the Alabama lie detector test we saw every Sunday in Live – It’s not D’Urso.
Perfect master of timing and heartbeats – there was not a moment when she got angry or changed her tone of voice -, Boccia has proven herself to be a natural born television personalitya character that every screenwriter hopes to write at least once in their career and that, we are sure, Milly Carlucci will do anything to have sooner or later Dancing with the Stars. Between the strangled tears by Gennaro Sangiuliano and the self-assurance and Barbienesque smile of Maria Rosaria Boccia, it is clear that, on the communication level, she was the winner. And not only because he, in the end, resigned, but also because Boccia demonstrated that he understands Italians much more than the politician who was elected to represent them.
Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
