Google sits on the throne as the leading search engine, but according to new statistics from the Mountain View company, TikTok and Instagram could soon take the title away from it.
According to data revealed by the search engine, Google is at risk of losing Gen Z to its close rivals in the future, as nearly half of younger users, ages 7-25 , prefer to use TikTok and Instagram to search for information. As a result, the Californian company plans to change its dynamics to keep up with the competition.
Prabhakar Raghavan, senior vice president of Google, revealed during the Fortune Brainstorm Tech conference that nearly 40 percent of Gen Z prefer to use social apps like TikTok and Instagram for online queries instead of Google Search and Maps.
Furthermore, Raghavan, who oversees Google’s Knowledge and Information group, admitted that TikTok’s reduced-size video format is drastically changing the internet search landscape, so the search engine is undergoing changes to attract the generation Z
The modifications seem to be an evolution of what we already know with Google Lens. In addition, the Californian company plans to use the augmented reality present in other Alphabet projects to improve the search experience, including providing ways for users to scan their camera in an area and “get instant information about multiple objects in a larger scene. broad,” regardless of how potentially invasive it may seem.
However, if the much more visual and user-friendly ByteDance-owned platform achieves the same goal, the world’s most famous search engine will start running into trouble for the first time in its history.
TikTok has already proven to be a serious threat to YouTube, overtaking Google’s video-sharing platform in terms of average viewership last year. Now, it seems like it’s only a matter of time before we know if Google’s new enhancements risk going to waste should TikTok manage to dethrone the world’s leading search engine.
Source: Okchicas
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