The footboll fantasy it continues to gain followers and in addition to entertainment, it is also establishing itself as a business alternative that attracts more and more investors. The last to arrive in this industry is the FC Barcelona player, Gerard Piqué, who has become an investor in the company Sorare, one of the firms in the sector. The company has closed a capital increase operation of 3 million euros contributed by the Catalan footballer and the American fund Cassius Family (of the former vice president of Coca-Cola, Emmanuel Seuge), as confirmed by the company itself in a note.
As part of the agreement, Piqué will join the Council of Sorare as a special advisor, along with the current members, Christian Miele, partner of the venture capital fund e.Ventures, and the co-founders, Nicolas Julia y Adrien Montfort.
This is not Piqué’s first foray as an investor in the world of sports, entertainment and technology, a facet that he covers through his company Cosmos. The footballer assures that he sees “enormous potential in the sports games segment in this digital economy where audience attention is the only really important currency. I am looking forward to helping Sorare expand his agreements with different football leagues, clubs and players around the world to build the best fantasy football experience ever. ”
For his part, the CEO of Sorare, Nicolas Julia, has assured that “Gerard is not only one of the best defenders in the world, but also a very active entrepreneur who is redefining the sports and entertainment industry. His advice. His strategy and business acumen are invaluable to our company. I am very excited that he is joining our team and helping us further the love of soccer online. ”
Trading cards in digital version
Sorare was launched in December 2019, and in its first year of life it has managed to incorporate more than 100 clubs from 10 different countries to its digital player card platform. Some of the 2020 European Champions League teams have launched their digital cards in Sorare this year, such as the Bayern Munich, Porto, Paris Saint-Germain or Juventus Turin.
Now that it is not possible for fans to attend the field, the licensing segment of fútbol fantasy it has become a new source of income for clubs.
Sorare’s goal is also to bring the traditional experience of the change of paper stickers to the online world. The company is creating a whole universe of digital card games where people can express their affinity with a club or a player, build identities and relationships with them. Sorare cards work through a licensing system and are issued in limited editions thanks to blockchain technology, which allows them to offer a high level of trust and security for clubs and fans.
Sorare’s current potential market lies at the intersection of fantasy football and physical merchandising and trading cards, which are estimated at $ 5.4 billion and $ 18.6 billion respectively worldwide.
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