Germaine de Capuccini, 60 years of beauty for the skin and for the emancipation of women

Today it is a point of reference for the professional cosmetics60 years ago it was just a dream Carmen Vidala determined and visionary woman. With the experiential path The Event in Madrid, Germaine of Capuchins celebrated an important milestone, studded with innovations and successes at the service of skin and people. A celebration that brought together friends, consumers and those who have worked in the company with commitment and dedication for decades and can be considered witnesses of a story that does not forget its roots, but continues to write new chapters that have as protagonists spa rituals and skincare treatments that combine science and social sustainability.

Germaine de Capuccini has as her symbol the swansynonymous with strength, character and at the same time elegance and delicacy. Qualities that distinguished the founder’s approach Carmen Vidalthe woman who wrote an important piece of cosmetics history, becoming a pioneer in the professionalization of skin treatments. An activity that also had an important social impact: in the 60s and 70s, in fact, it offered training and work to many women, thus promoting their emancipation.
The brand debuted in the furry shop Dermabel, located in Alcoy, the city where Carmen lived after being born in Algeria in 1915 and studying formulation and aesthetics in Paris (where she was called Germaine). After this first step, the tenacious Carmen opened her first beauty institute driven by the desire to develop a line of specific products for professionals, cabin treatments designed for beauticians and those to be used at home to give continuity to professional results. The business project was so successful that it quickly started industrial production. Today Germaine de Capuccini produces four million units a year and is present in 80 countries around the world.

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The Spa World of Germaine de Capuccini

The brand has its roots in the world of Spa and in treatment rituals that combine the art of the message with technological devices. The protocols count up to nine steps and are real sensorial experiences that combine different manual traditions to enhance the essence of the skin at every moment of life.

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In the laboratories where the most innovative formulas are born

In the brand’s laboratories, treatments with scientifically proven effectiveness are created and the ingredients are carefully chosen to offer visible results on the skin. How Glyco 8-Power contained in Germaine de Capuccini’s iconic booster serum: Timexpert SRNS Repair Night Progress born in 1984, reformulated four times over time, and today available in thespecial edition 100 ml for the 60th anniversary. This complex has the ability to multiply the skin’s absorption power, making the serum activate the self-protection capacity during the day and amplify the regeneration capacity at night, acting in a synchronized way.

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The latest: the cream inspired by Hokinawa centenarians that gives new life to damaged collagen

The serum is part of the Timexpert line dedicated to premium anti-aging treatments that work on all signs of skin aging caused by the processes of oxidation, inflammation, epigenetic changes and cellular senescence.

The latest addition to the range is called Timexpert Premier, a cream inspired by the longevity of the inhabitants of Hokinawa in Japan, one of the Blue Zones of the world. Experts have studied the habits of the population and have managed to transform the philosophy of Ikigai into a sensorial texture and the most used plant extracts into cosmetic ingredients. Among these is thealpinewhich promotes the exchange between the dermis and the epidermis and enhances the production of glycoproteins, the nutrients that decrease with age and are responsible for this important connection. lemon balm, Instead, it is entrusted with the task of recycling and recovering damaged collagen, giving it new life: its rosmarinic acid component promotes the synthesis of a receptor capable of identifying and putting damaged collagen back into circulation. The formula is completed by the galdieria sulphuraria extract that works on cellular senescence and by the HLG patent that improves the penetration of the active ingredients.

All formulas are enriched by fragrances created by maestro Augustí Vidal, nose of the Academy of Perfume of Spain, to amplify the emotional side of skincare and stimulate the olfactory receptors. In particular, the composition of Premier has been studied to reawaken the attraction and the magnetism with the use of neuroscientific methodology ActiMood Programan artificial intelligence program that indicates fragrances that have a positive impact on mood. In light of this analysis, a milky and floral bouquet was born that combines coconut with floral notes of cyclamen, jasmine and peony. While in the base, the note of sandalwood and white musk contrasts with the humid effect of vetiver and patchouli from Madagascar, essences that are sourced thanks to partnerships with local producers.

At Germaine de Capuccini, sensoriality goes hand in hand with science and sustainability. Products are constantly redesigned to reduce the use of plastic and in 2020 the Eco-Refill line was launched. In all its declinations, economic, social and environmental, sustainability has always guided the company’s choices, which respects rigorous standards in terms of hygiene, quality of the environments, traceability, production and materials. Germaine de Capuccini is also committed to social to promote thewomen empowerment, paying homage to the work begun by Carmen Vidal in the 1960s.