Getting married in a bathing suit? Yes, I want to

Beachwear more wedding? Yes, I do. If the wedding location chosen is a sunny beach (a very popular solution given the scorching temperatures of recent summers), more and more brides-to-be, having their wedding scheduled for the summer, are putting aside overly demanding dresses ready to turn into flypaper due to profuse sweat. Since, clearly, all we don’t want for the big day is to have our entire look dripping with water.

Especially post Covid the sector of beachwear nuptial It has been growing rapidly, a crossroads of two strong trends, namely that of swimwear and beach accessories in combo with the return of weddings.

Swimsuit, a magic and becomes top (in every sense)

No longer just on the beach, no longer just on vacation. One-pieces, trikinis, bikinis and the like are also accepted in the city and on social occasions, used as clothing items in their own right, with their own aesthetic dignity that transcends aquatic functionality. Here’s how and which ones to choose

Today’s brides do everything to look and feel their best. They know they will be the center of attention: they try to arrive in shape and, therefore, they are ready to show off (why not?) with a fabulous swimsuit. Showing your skin to seal your commitment to love? It’s all the better if we have in front of us not only the love of our life, but also a splendid sea view. And so it has been for a couple of years sales of the swimsuit whites have increased: not only for the ceremony, Bikinis and one-pieces are also essential items for hen parties and honeymoons.

Even the rise of the destination wedding is fueling the beachwear sector. There are many foreign couples who choose, for example, the Italian coasts to get married. Precisely to satisfy the growing demand for bridal looks suitable for the beachesthe American ready-to-wear swimwear brand La Chenille Bridal has increasingly specialized in lines specifically for beach weddings, hen parties and honeymoons that also include ad hoc accessories.

Even here in Italy several companies are specializing in this direction: Kinda 3D Swimwear, a brand of tailored and sustainable swimwear, 100% made in Italy, has launched its first collection this season Beach Wedding Collection, capsule born to accompany future brides from the hen party to the altar with eco-friendly beachwear models embellished with sustainable micro-sequins, pearls and 3D thread embroidery.

Kinda 3D Swimwear

While the designer Valeria Damato has created Honeymoon a collection of costumes for the bride created specifically to give the most ambitious brides the perfect costume, characterised by precious pearl and Swarovski embroidery, rigorously hand-made.

Valeria Damato

POETIC STUDIO

One-piece or bikini, whatever the aesthetic, the most important thing to keep in mind is the fit. Especially for a highly photographed moment like a wedding, where you need to feel your best.

Aquaviva Beachwear

ANDREA ROMAGNOLI PHOTOGRAPHER

It is therefore important to choose a silhouette that fits perfectly, where you can feel 100% at ease: this is why several emerging companies create ad hoc collections with more attentive approaches to body positive (important since the swimsuit has always been a “sore” item for many women). Everyone has the right to wear a swimsuit on their most beautiful day if they want.

LaVale Collection, body positive brand from Brescia.

But the costume is not a diktat for beach weddings: for those who don’t feel like Pamela Anderson who, both in 1995 in Cancun with Tommy Lee and in 2006 in Saint Tropez with Kid Rock, got married wearing a skimpy white bikini, the solution could be a deluxe beach cover-up which can well perform the function of a wedding dress on the beach.

Miss Bikini Spring-Summer 2024.

And the veil? Here too, everyone is clearly free to choose it or not: if you opt for yes, you need to consider that, on the seashore there could be a bit of a breeze, so, although the scenic effect is beautiful, perhaps you can think of a less demanding diversion such as a jewel tiara.

Mary Patricia Marra

Or you can transform the famous something blue into a straw hat that gives a very chic touch to the bridal look. sea ​​friendly and protects from the sun at the same time.

Doria Collection 1905 sails with Acqua dell’Elba.

Matthew Migliozzi

Finally, the shoes: here too, heels are obviously out of style. The right footwear for a wedding on the beach or by the pool (unless you want to go barefoot) is suggested by that living wedding legend that is Vera Wang. The designer, 74 years old and hats off, She celebrated the beginning of summer wearing an elegant white one-piece swimsuit with a square neckline and thin straps, completing the outfit with the perfect accessories.

Or rather showy pendant earringsi, a Sparkling bracelet and super comfortable jewel-studded sandals with a lug sole, completing the look with a pair of Vera Wang Eyewear sunglasses that upped the glamour factor.

And also on the catwalk the flip-flop option for romantic outfits she was spotted, for example, at the Giambattista Valli Spring-Summer 2024 fashion show.

Giambattista Valli. Spring-Summer 2024. Getty Images.

Pascal Le Segretain/Getty Images

In short, fashion is ready and so are we: a dive where beachwear wedding it’s cooler, nothing more.