Craftsmanship, innovation and all the typical beauty of Made in Italy. That is what Gianni Chiarini, a Florentine brand of leather accessories, wants to tell the story in its collections. Her bags, in fact, characterized by a simple and refined design, stand out from the others for having silhouettes without excess and always recognizable, but also for the use of high quality materials. After all, the place where the brand was born is Florence, the symbolic city of high-end leather goods.
THE BUCOLIC AND SAILOR AESTHETICS OF THE COLLECTION
The inspiration for the Spring-summer 2021? It is nature, with its warm color palette and simple textures that characterize it. Leather, straw and raffia they are the undisputed protagonists of an imaginary journey that takes us, through the creations of the brand, to live an adventure that starts from the countryside and reaches the sea. Yes, because the timeless elegance bags by Gianni Chiarini, this season they have managed to carefully mix bucolic atmospheres with Mediterranean postcards. So, from the dawn lights that illuminate the wheat fields we pass to photographs of the sea that smell of salt. A visual and sensorial journey that tells the whole story well new collection of the brand. Are you curious? Let’s start this journey …
A JOURNEY OF STYLE AND EMOTIONS
You wake up in the countryside, in the early hours of the day: this is the image that best represents the most elegant and worked part of the collection, called Aurora. Think of the colors of the wheat and the warm lights that mingle with the cold ones of the night that is leaving and you will have the right photograph. But how to turn it into bags? With natural decorations and weaves that recall the Florentine straw processing. And with inserts in raffia, as in the case of the shoulder strap Teresa.
And then let’s move on to another drop of the collection: the Awakening of nature. The photograph to have in mind in this case is that of a hot afternoon, with sunflowers open in the fields, a light wind that sweeps away the heat and a summer background of cicadas. And here, almost by magic, bright colors come into play such as sunny yellow, intense red and grass green to color iconic shapes of the brand such as the Sophia Bucket.
The journey in the bags of Gianni Chiarini ends with a dip in the last theme, called Mediterraneo. Imagine a terrace that looks to infinity, a sailboat entering the port, the waves and that scent of saltiness that accompanies the most beautiful summers. It is from these imaginary shots that bags like Margherita which, with its knots, winks at the nautical world, a real tribute to sea life, which has always been mysterious and fascinating.
The materials? New fabrics and processes alternate, from rafia crochet al raw linen covering the iconic Danube (in the campaign image at the beginning) and one of the best-sellers: Helena Round. And the palette adds infinite shades of blue to the neutral shades of beige and camel.
GIANNI CHIARINI: THE 10 MUST-HAVE BAGS OF THE SEASON
But what are the it-bag of spring of the Florentine brand? We have collected here the ten strongest models in the collection. They are called Amaranta, Diana, Flora and… discover them all in the gallery above!
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