When it comes to lending her image to bring a digital avatar to life, Gigi Hadid never backs down: she did it a few months ago, transforming herself into a character from the cartoon Scooby Doo – and even dubbing the episode that her. has seen protagonist – and lately in collaboration with Vogue US, so it’s on the cover of the March issue. An edition of the magazine dedicated to creativity, which sees the beautiful new mother in a shooting that celebrates authenticity, strength and female acceptance.
And, given that the focus is creative, a video game about Gigi Hadid, which the model plays.
Accompanying the launch of his cover, Gigi explores a digital world halfway between everyday reality and fantasy in its purest form: among the challenges to be overcome, in fact, we go from simple shopping at the supermarket to the kitchen – where he makes his famous pasta with spicy vodka – up to horseback riding in a magical field. In this parallel pixel universe, little Khai’s new mother appears in a series of looks that the model herself would wear in real life: while shopping (and a dance between the aisles) she wears a Celine total look with a sportswear touch, and then catapult into the kitchen and show off a Christopher John Rogers dress. Until the moment of the most difficult challenge arrives: Gigi Hadid transforms into a glamorous giantess, as if he had just sipped one of the magical potions of Alice in Wonderland, walking through the streets of the city without being blocked by the frenzy it encounters. All this, swaying through Manhattan in a pink Noir Kei Ninomiya dress.
Gigi Hadid’s video game was created by director Alana O’Herlihy, a friend of the supermodel, and by stylist Gabriella Karefa-Johnson, who imagined the most suitable looks for each scenario: a work of over two months in collaboration with a team of 3-D artists around the world, including Carol Civre for the overall design, Timo Rusall for the representation of the clothes and Wan, responsible for the creation of the accessories. A project that perfectly reflects the concept of creativity and that, even just for a few minutes, allows you to relax and get out of the – still – limited dimension of this moment.
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