If the Mr. Giorgio Armani, Just a few days ago, he turned off 91 candles, his fashion house, Giorgio Armani, just today, July 24th, turns off 50.
Half a century of style and innovation, of elegance and glamor, of refinement and experimentation, that the maison decided to celebrate properly, with the launch of Armani/Archive, An interactive digital platform that will be launched on Saturday 30 August, during the Venice Film Festival.
The project has the appearance of a precious casket aimed at the conservation of the historical company’s historical heritage. A sort of solid bridge between what you are and what will be, the result of an accurate work of cataloging the Giorgio Armani collections, and which will soon have its physical location at the gates of Milan.
But it’s not over here. The celebrations for the five decades of life of the company will flow to the Milanese fashion week. Wednesday September 24 Giorgio Armani will open a suggestive exhibition at the Pinacoteca di Brera to the public. For the first time ever, the Museum rooms will host a fashion exhibition: one hundred and fifty archive look Giorgio Armani They will tell the coherent evolution of the brand through the decades, in an unprecedented combination of the stylist’s fashion and art masterpieces.
Time passes, but not his idea of fashion: minimal, elegant, practical. Because, as Giorgio Armani teaches, “elegance is not to be noticed, but to be remembered”. We celebrate the king of Italian fashion with its most precious maxims
A fascinated journey, which will culminate with the parade, Sunday 28 September, which will close the Milan Fashion Week, in the historic setting of the courtyard of honor of Palazzo Brera, where the women’s women’s summer collection 2026 and some men’s looks of the latest collection presented in June will take the catwalks.
Source: Vanity Fair
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