This article is published in issue 13 of Vanity Fair on newsstands until 26 March 2024.
When the trend of KBeauty with the launch of Soko Glam, Korean cosmetics site, no one in Italy had ever heard of Glass skin, skin like glass. From that moment on, the myth of smoothness synonymous with youth has become a catchphrase, exploding on TikTok, unfortunately with a boomerang effect. Yes, because to understand the complex ritual of the 10 steps of the beauty routine, some of which are too aggressive, we need to delve deeper. Result? Adolescents, identified as Sephora Kids, attracted by the beauty amusement park that allows access to and purchase of infinite cosmetic brands, have fallen into an obsession with not aging. As the syndrome spreads age anxiety of adults, cosmetic bulimia has been associated with the abuse of anti-aging active ingredients that are not suitable for the skin of younger people with serious skin consequences. A very dangerous phenomenon that brands such as Sephora, Dove, The Ordinary, Shiseido and Douglas are trying to stem through information campaigns. To raise awareness among people of all ages.
THE ALLIES
1. Le Serum Of Cle de Peau (€261.45): hydrating and illuminating, it awakens the skin's skin intelligence thanks to a patented ingredient, a mix of green, brown and red algae.
2. Despite having a high concentration of retinaldehyde, thanks to the polyphenols derived from oats, it does not dry the skin: Retinal 0.2% Emulsion Of The Ordinary ($14.90). For now on sale on the USA website
3. Helps renew and illuminate the complexion during sleep, Sleep & Peel 4.5 Of Filorga (€50), night cream with hydroxy acids inspired by professional peels.
4. Waso Yuzu-C Of Shiseido (€36) it is a hydrating and illuminating night mask that prevents blemishes.
5. It is rich in natural hydrating betaine, cherry leaf and niacinamide, Glow Jelly Cream With Cherry Blossom Of Innisfree (€28).
6. FusionWater Magic Light SPF 50 Of Isdin Photoprotector (€27.91) it evens out facial skin, protects the complexion and has an antioxidant action.
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Source: Vanity Fair
I’m Susan Karen, a professional writer and editor at World Stock Market. I specialize in Entertainment news, writing stories that keep readers informed on all the latest developments in the industry. With over five years of experience in creating engaging content and copywriting for various media outlets, I have grown to become an invaluable asset to any team.
