Glovo sees business beyond food delivery. “There is an opportunity to go beyond the food part and this opportunity is in the trade online“, explains Daniel Alonso, global general manager of Q-commerce at Glovo. In this new division, the Q responds to the term quick, fast,” the component of speed that makes the company unique, “as explained Alonso in a videoconference that EL MUNDO has attended.
The new business unit foresees a global investment of at least 20 million of euros in the next year, with the goal that users not only access the restaurant offer from the platform, but also supermarkets and any other establishment in their city, be it an electronics store or a drugstore. “The assortment is more local and we accelerate the speed of delivery”, argues Alonso. Glovo wants to differentiate itself by its speed, with deliveries that can be achieved even in half an hour.
Glovo spokesmen have declined to comment on the new legislation to riders proposed by the Government of Spain at the moment, but they have recognized that this business route does not include the incorporation of delivery men, but more hours of work available for the current fleet.
Apart from its labor problems, Glovo has formalized a new business unit that, in its initial stage, has already registered more than 9 million orders globally, with a growth of 318% compared to the year. or earlier, the “opportunity” that the company envisions and that already exceeds the so-called food delivery that because of the health crisis has settled all over the planet.
Glovo’s super
This slope is sustained in three branches. On the one hand, Glovo has about twenty calls dark stores, food and drink preparation and delivery stores that can already be found in Barcelona (5), Madrid (4), Barcelona, Lisbon, Milan, Lima, Quito, Guayaquil and San Jose de Costa Rica. These rented premises are used for the Glovo Market function to be operational, a supermarket accessible via online. “We believe that Glovo Market is the world’s fastest convenience supermarket“, affirms Clara Moreno, responsible for the dark stores of the company.
The Barcelona-based company wants you to dark stores there will be a hundred in Spain next year, with Seville, Valencia and Zaragoza incorporated within Spain.
Agreements with food chains
Food continues to be essential for Glovo. In fact, the second leg of this Q-commerce launch responds to its agreements with supermarket chains such as DIA, Carrefour, Alcampo o Walmart. Glovo’s value proposition in this sense lies in time, as it aspires to solve services in less than 40 minutes.
Not just food
However, it is the third part of this business unit that seems especially novel for Glovo, which is definitely entering the sector retail. After having signed some agreements with firms (The English Court, Douglas, Clarel…), the platform can offer “an ultra-fast purchase of the most demanded products in our day to day”, in the words of Alonso.
In Glovo they estimate that, of the three areas of the so-called Q-commerce, 30% of the income would come from dark stores, 60% will be in food (apart from food delivery company standard) and 10% in the retail. However, the company anticipates that this section of the retail suppose 10 million of the 40 that could be invoiced monthly with the three combined branches of this business unit.
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