Archive the formulations for a moment full-coverage whose Huda Kattan – the make-up guru who built a beauty empire on false eyelashes and long-lasting formulas – has accustomed us so far. For the unstoppable make-up artist, the time has come for a change of course, indeed, of new beauty allies capable of merging the perfecting power of make-up with the benefits of a skincare product.
“Valuing instead of covering” it is in fact the mantra of the new collection Glowish by Huda Beauty, a range of make-up products, available exclusively from Sephora, created for enhance the natural radiance of the skin. No layering, therefore, but comfortable textures, that illuminate and hydrate the complexion together for an immediate no-make-up finish and a guaranteed glow. Come Multidew Skin Tint, much more than a simple BB Cream or a colored cream. Its hybrid formula, halfway between a make-up base and a moisturizer, guarantees natural coverage, for a dew effect that lasts all day. Or Soft Radiance Bronzing Powder, a powder rich in anti-oxidants capable of giving the face that much desired sun-kissed effect.
A beautiful line, respectful of the skin and last but not least also good and clean. The formulations, proudly vegan friendly, they boast in fact over 90% of ingredients of natural origin and green packaging created with recycled materials. A collection that, in every aspect, winks at thatidea of conscious and inclusive beauty spread by the manifesto «Good For» of Sephora, a promise of a commitment to transparency and respect. Commitment to consumers, but also to the environment and animals thanks to a wide selection of products whose formulations respond to precise dictates of clean beauty.
All that remains is to release your natural beauty. To exalt it we think the Glowish allies, available exclusively at Sephora stores starting in June.