Golden The first fragrance of Elie Saab for the house

During Milan Design Week was launched Golden, The first fragrance for the house of Elie Saabcreated in collaboration with Culti Milaniconic brand for giving rise to the culture of the environment. The design is inspired by the art deco style of the 1920s, characterized by geometric and linear forms. This inspiration comes to life in the Decor speaker, where contemporary elegance meets timeless luxury. Precious materials, including a golden lacquered label and green enameled glass, enrich the modern aesthetic of the diffuser, maintaining a sophisticated and refined air.

The fragrance reflects the Mediterranean roots of Elie Saabwith citrus lively notes, including bitter orange and mandarin. The fresh agreements give way to the warm and earthy heart of ginger and cedar wood, symbols of Lebanon, the stylist’s birthplace. Green dominates, blending perfectly in the Decor diffuser and in the wooden cap, while the gold adorns the gilded metal vinyl label and in relief details. The wood remains in the moon that has always characterized the authenticity and originality of the ambient culture of Culti Milan.

The fragrance is available in the 500ml format diffuser, in the Magnum 2700ml version and in the 270gr candle.

What are the most significant ingredients that can inspire Golden, the new fragrance for Elie Saab’s house created in collaboration with Culti Milano?
«Golden is more than a simple fragrance for the home: it is an invitation to immerse yourself in the world of Elie Saab within her personal space. In collaboration with Culti Milano, this creation goes beyond the perfume, offering an experience of the essence of the brand, inspired by my Mediterranean roots. It opens with fresh and vibrant notes, evolving in a warm heart of ginger and cedar wood, which reflects the rich legacy of Lebanon ».

For decades, Elie Saab was the favorite stylist from the stars who kick the red carpet. Similarly, Golden aspires to be an object of desire. What kind of elements should they coexist both in a dress and in a fragrance for the house to guarantee its uniqueness?
«Every product he creates has its history and purpose. Whether it’s a dress or fragrance to the house, what matters for me is to leave a lasting impression. They can belong to different worlds, but my goal is always the same: to evoke emotions and create something memorable. Just like a dress is made to make a woman feel unforgettable, Golden is made to bring the same feeling in a space, with warmth, light and a perfume that persists.

A fragrance for the home is an experience of the housing spaces, which also mark a memory. What was the most memorable life experience of Elie Saab?
«Many moments have left me an indelible mark, but every time I see a woman shining in one of my creations, it gives me something special. The way in which it takes safely, as it radiates in the dress: it is a moment that remains impressed on me. These experiences continue to motivate myself, since I am always pushed to create beauty and give her life.