Victoria’s Secret redefines the concept of sexy. Let’s forget the testimonials with statuary bodies, the criticisms and gossip about the sizes of the models (and their diet for the preparation for the show), and that riot of feathers, wings and rhinestones that paraded on the most awaited catwalk of the year, canceled lack of budget.
In short, let’s forget the stereotypical beauty that has accompanied the lingerie brand for all these years. The American underwear giant, at a loss for some years, has decided to officially say goodbye to its “Angels” and to renew its image, today more sensitive to the idea of evolution, change and sometimes overturning of the canons of the female body and of what women really want to wear.
A change of course, more inclusive and in line with the values of generation Z, also designed for the survival of the company which, until 2016, had a turnover of over 12 billion dollars a year and which, from the following year, saw its profits drastically drop. Many of his historical models, like Alessandra Ambrosio and Adriana Lima, they had laid their wings, in tears, a few years ago directly on the catwalk. But other names like Sara Sampaio, Elsa Hosk, Jasmine Tookes e Taylor HilOn the other hand, still recent faces on the e-store, the fans of the brand had well given hope for a possible return to the initial sparkle of the brand.
But no. Victoria’s Secret changes direction, targeting successful women, in a world that is more and more inclusive and that gives a lot of value to what we could call defects but that are not defects, and that make us unique. “We have to stop being what men want,” said the new CEO Martin Waters coinciding with the change of direction of the brand founded by Roy Raymond in 1977 and sold in 1982 to Leslie Wexner, who resigned last year after rumors of her friendship with controversial financier Jeffrey Epstein accused of sex trafficking. There will be 7 super women to represent Victoria’s Secret today and also playing a consulting role on collections: hence the name VS Collective.
I am in fact the soccer champion and LGBTQ + activist Megan Rapinoe, the Indian actress and businesswoman Priyanka Chopra Jonas, the 17-year-old Chinese-American freestyle skier Eileen Gu, the curvy model Paloma Elsesser, the Brazilian transgender actress and model Valentina Sampaio, the model former refugee from South Sudan Adut Akech and the photographer and founder of the #Girlgaze digital platform Amanda de Cadenet.
“Everything that surrounds the brand is changing,” said the new creative director Raul Martinez, named last January, following his teen daughter’s advice to make the brand more globalized and inclusive. An example? Victoria’s Secret never celebrated Mother’s Day until 2021, and will now introduce a maternity and nursing bras line. As for the show, however, it will likely return in 2022, but in a completely different form.
Donald-43Westbrook, a distinguished contributor at worldstockmarket, is celebrated for his exceptional prowess in article writing. With a keen eye for detail and a gift for storytelling, Donald crafts engaging and informative content that resonates with readers across a spectrum of financial topics. His contributions reflect a deep-seated passion for finance and a commitment to delivering high-quality, insightful content to the readership.
.jpg "Intimate videos stolen from Stefano De Martino and Caroline Tronelli, now the Prosecutor also investigates Revenge Porn")
