Goodyear contributes to the fight to protect the environment

Goodyear, within the framework of its corporate responsibility strategy, Goodyear Better Future and remaining true to its values ​​of protecting the environment, preserving biodiversity and giving back to society, in practice supports the work of organizations that are at the forefront of protecting the country’s natural wealth . In particular, Goodyear donated tires to the environmental organization of Arcturus, the Forest Fire Protection Association of Loutraki and the Disaster Response Team (DRT) of Messinia to continue to offer their valuable services to society as a whole.

Goodyear, in addition to designing top-notch tires of the latest technology, listens to the needs of society and supports the efforts of organizations operating under particularly adverse conditions to preserve the natural environment and protect human lives and property. In recent years, especially last summer, Greece was tested by natural disasters which caused incalculable damage both to the flora and fauna and to the local communities of the areas that were most affected.

The volunteer forest firefighting teams, in collaboration with the Civil Protection, were from the beginning on the front line of extinguishing the fire and worked with self-sacrifice on the fiery front. Now, after receiving and fitting the new tires, the crew of the organizations will enjoy high levels of safety and maximum performance thanks to Goodyear’s tire innovation and technologies.

The non-governmental, non-profit environmental organization “Arktouros” was founded in 1992, with the aim of putting an end to the illegal capture of bears and wolves in our country. The goal of the organization is the protection of wildlife and the natural environment, the preparation of corresponding scientific studies, the conduct of educational programs and solutions of an environmental nature and the awareness of citizens on issues of biodiversity and sustainability. performance.

Mrs. Natassa Velesioti, Marketing Director of Goodyear Hellas states: “Goodyear Hellas, in addition to being a leading company in the tire industry, has always shown a social face, believing that innovation, pioneering and success should be returned to society. In in this context, and in line with our corporate responsibility strategy, Goodyear Better Future, this year we have decided to support those organizations that work to protect the country’s precious natural wealth. their mission, and we thank them for what they offer to society as a whole”

You can watch the video of the action on the official Goodyear Hellas YouTube channel: