untitled design

Google completely redesigned smartphone search and brings Lens to desktop Chrome

Yesterday, September 29, representatives of Google Officially held a presentation on Search On, during which they talked about many innovations related to search on smartphones. For example, Google Lens was equipped with contextual search – if the query that the user wants to enter is too complex, then he can combine the text and image of the searched item into one query for the search engine. An example was a search for a repair manual for a bicycle part – the user simply photographed a part of the structure, the search offered to clarify the request, after which the system recognized the context and found the appropriate repair guides for this particular part.

Animation is available on click

In addition, a new section of Things to know will appear in the search results (they promise in the near future), which will allow you to study important details regarding the topic that the user is looking for. For example, if a person entered a request about paintings, then the Google system will analyze the request, giving information about how to start drawing, about styles in art, show various tips and more. Moreover, in the same tab, related topics will be shown – paintings by artists painting in the same style, similar drawing methods, similar topics. Gradually, the system will learn and offer similar topics even for very narrow queries.

Animation is available on click

There is also a very useful innovation for shopaholics – object recognition now works in the Google mobile application thanks to Google Lens. The user just needs to select a picture and poke a finger over it, so that the system analyzes the image and indicates where it is possible to buy this or that product. Accordingly, now the user does not need to go to the Internet to find a suitable table, lamp, chandelier or shirt – the information will instantly appear in the application. And best of all, Google Lens will now appear in the desktop Chrome browser. There you can also recognize text elements, videos, images on websites, and the object search function also works.

Animation is available on click

Search on smartphones is also slowly but surely turning into a kind of showcase of goods – now Google, upon request of a certain thing, will show goods of a specific color and style, informing about stores where it can be bought, showing them on a map and indicating the cost. In the same place, on the search results page, you can see the rating of the store, product reviews, compare prices at different points and more. There are now over 24 billion product cards in the Google Shopping Graph database, but they promise to be updated in real time. Google is confident that this will allow stores to attract new customers, and buyers quickly find the desired product.

Animation is available on click

The news is supplemented …

You may also like

Get the latest

Stay Informed: Get the Latest Updates and Insights

 

Most popular