Google is planning to change its privacy policy Apple but Apple

Google announced on Wednesday that it was making changes to its privacy policy that would stop tracking all apps on Android devices in a move similar to Apple’s last year, canceling the advertising practices of many companies.

The tech giant notes that it is promoting changes that focus on ad privacy (ID), a unique character set that identifies the user’s device. Digital smartphone IDs often help advertising companies track and share information about consumer preferences.

The changes could affect large companies that rely on user monitoring in applications, such as Facebook’s parent Meta, which has already been hit hard by Apple’s change of privacy policy.

Meta said earlier this month that Apple’s privacy changes would reduce the social media company’s sales by about $ 10 billion this year. An assumption that led to the elimination of $ 232 billion from Meta’s capitalization in just one day, cutting its market capitalization to less than $ 600 billion. It is worth noting that last June, Meta had a market capitalization of over 1 trillion. dollars.

However, although Meta had opposed the changes made by Apple, in the case of Google, it expressed its support for the changes planned in the privacy policy of the technology giant.

″[Είναι] “We look forward to seeing this long-term, collective approach to privacy protection in Google Personalized Advertising,” Graham Mudd, Vice President of Product Marketing, Advertising and Business at Facebook, wrote on Twitter. the technology of enhancing privacy through industry teams “.

Google has said, however, that it will continue to support current ad IDs for the next two years, which means companies have time to make changes.

In any case, Google’s focus on privacy practices could help the tech giant overcome the problems faced by various regulators around the world, as politicians and consumers alike become increasingly concerned about the use of their personal data. The company has stated that it will work closely with regulators to address these concerns.