THE Google Shopping recently underwent a major update to improve the product search experience. The transformation, through the use of artificial intelligence (IA), should facilitate the search for promotions and lower prices.
From now on, consumers who carry out shopping searches directly through the Google service will have access to improvements such as personalized pages and access to more details about the desired products.
Information about the service’s reformulation was published in an official statement from Google.
Models were combined using the Gemini Google’s AI, with 45 billion product listings in the Shopping Graph (database powered by machine learning to gather product information, such as details, availability and reviews).
Google also developed a personalized homepage for users and included an AI-generated summary of the top products related to their search.
When looking for a specific t-shirt for racing, for example, the platform shows relevant information to help you choose and provides links to different sources.
The company reported that the new feature will be launched in the coming weeks, initially only for users in the United States. However, there is still no forecast for launch in Brazil.
“The new Google Shopping experience uses AI to intelligently surface the most relevant products, helping to speed up and simplify your search. Now, you will receive an AI-generated briefing on the key information to consider for your search, as well as products that meet your needs”, explains Google.
Google Shopping and AI
In addition to the summary and links, searching for a product will display categories to help you choose the best option.
The company also explains that a dynamic filters feature will allow you to refine the search to facilitate the choice based on your preferences.
Another interesting feature is virtual testing, which uses generative artificial intelligence and augmented reality (AR) tools to allow consumers to try products online, in an attempt to get closer to reality.
The new Google Shopping home page will have videos and products displayed based on your preferences. And if you searched for something weeks ago, the update allows you to resume your search exactly where you left off.
As with other company services, you can disable personalized results to prevent your information from being tracked.
The update also includes price comparison and tracking features, new product suggestions and a page titled Offers, where you can find the best prices.
The new Google Shopping will be available in the Shopping Guide tab, in Google search itself.
“When using the new Google Shopping, you’ll see an experimental label in AI-generated briefings — that’s because this new experimental feature may not always work — so we encourage shoppers to provide feedback,” adds Google.
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This content was originally published on Google Shopping: update should help you find promotions on the CNN Brasil website.
Source: CNN Brasil
Charles Grill is a tech-savvy writer with over 3 years of experience in the field. He writes on a variety of technology-related topics and has a strong focus on the latest advancements in the industry. He is connected with several online news websites and is currently contributing to a technology-focused platform.
