Google and Spanish-language media company Univision have entered into a new, multi-year strategic partnership. Google will drive the growth of Univision’s media and content portfolio and help it become the media company of the future. Google cloud computing will play a key role in this.
Under the collaboration agreement, Google Cloud will help drive Univision’s digital transformation, deepen Univision’s relationship with Hispanic audiences and communities, and enable it to continue to create “market-leading” content for the next generation of Hispanic audiences.
“If I want to buy a car, I don’t want to buy four wheels, a steering wheel, an engine and doors and try to figure out how to put it all together,” said Univision CEO Wade Davis.
In addition, Univision will also use other Google products such as Android, Android TV OS, YouTube, Google Play, Google Ad Manager and Google Search to improve its features and audience experience.
Google will help Univision integrate multiple digital distribution platforms, modernize production systems, create a new customer data warehouse, and migrate key enterprise applications to the Google Cloud. This will enable Univision to apply artificial intelligence and machine learning across its library to deliver proactive and personalized recommendations to customers. At the same time, Univision can forge a deeper advertising relationship with its audience through data analytics.
It is reported that the deal exceeds $ 1 billion. Thus, we are talking about one of the largest contracts for cloud computing.
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