Amid expectations of approval of spot ETFs for Bitcoin and Ethereum by US regulators, Internet giant Google announced that it is going to allow advertising of cryptocurrency ETFs as early as 2024.

“Beginning January 29, 2024, advertisers offering cryptocurrency trusts targeting the United States may advertise these products and services as long as they meet the following requirements and are certified by Google,” the company wrote.

The new rule will apply to investment products related to digital assets, including exchange-traded funds. The company added that it expects advertisers to comply with local laws in any area in which their advertising is targeted.

“Violations of this policy will not result in immediate account suspension without prior warning. A warning will be issued at least 7 days before the account is blocked,” Google said.

In September, Google updated its policies on cryptocurrencies and related products to allow advertising for blockchain-based games using NFTs. In July, the Google Play app store announced a major policy change that would now allow developers to add digital assets, including NFTs, to their apps and games on the Play Store.