For those who followed the deeds of Gwyneth Paltrow52 years old, From 2008 onwards, when the Oscar -winning actress reinvented herself Lifestyle Guru with a newsletter, Goopin which he talked about his well -being strategies and shared healthy recipes, which then five years ago, in 2020, saw the line of products of the same name come to light, Goop Beauty, The news that his brands landed in Italy, exclusively by The Beautyaholic’s Shop And on its e-commerce, it will certainly be a source of joy.
«We had been in contact with Gwyneth for a while. I met him when he was a creative director of Juice Beauty In 2017, a vegan and green brand that I was the first to bring to Italy, “he said Paola Malaspinafounder of The Beautyaholic’s Shop In 2011, which after having worked for years in the world of telecommunications followed its intuition: to create a hub where to collect the best indie brands and Cleans not available in Italy. “When then the brand finally decided to get to us, we were considered to be, and everything happened in a very organic way.”
As a passion of skincare and travel, to every new destination that touched Paola Malaspina He sisted shops and department stores to look for the most unknown brands and products of high -end and with proven efficacy, in the rich panorama of green cosmetics, and then contact, directly going to the source, their creators and the CEO and propose the landing in Italy.
And it is thanks to this ability to create such personal relationships, that she managed to hold the most chic brand of Lifestyle by Gwyneth Paltrow becoming the exclusive distributor in Italy, the fourth nation where she landed in Europe after England, Spain and France.
“We entered this market with the bestsellers, because we realize that when consumers become attached to a brand it is difficult to divert their attention, but we hope that in this way everyone can be curious and have a little goop in his skincare, adding even a product,” he said Gina Lucania, Vice President, WHOOLE SALES & MARKETING FOR GOOP Arrived from the United States, to the welcome underwear in Italy to represent the brand.
“Goop is the best destination for the exfoliation of the skin, we have an answer for every need, for those who love it powerful and for those who prefer it delicate, with everything there is in the middle,” he continued.
«Every time we launch a product we try to be plate, not to saturate a market already full of proposals and Gwyneth must be sure that the formula is perfect before putting it on the market. He is a tireless leader, works 24 hours a day, and it’s a great inspiration », continues Lucania.
Among the products available in the Roman shop The Beautyaholic’s Shop in via della Fontanella Borghese and on e-commerce there are 3X Retinol Eye Lift Serumwith the three declinations of retinol, available in cosmetics, excluding the ingredient prescribed by doctors, Pure incap owning retinol, retina, grenacative retinoid To accelerate cell renewal, combined with a peptide of quinoa and caffeine To drain and improve the appearance of dark circles, niacinamide and rose stem cells From moisturizing action, in a packaging with steel applicator, very fresh to contact.
A similar formula has the 3x Retinol Regenerative Serumthat ai 3 different retinoids unites a mix of peptides To improve skin tone and grain, a Liquorice extract, niacinamide and bisabolo To neutralize the sensitizing effect, dryness and redness typical of retinol -based treatments.
To these is added the Cloudberry Exfoliating Gelly Cleanserwhich unites fruit enzymes and a peeling with bitter orange zest, Arctic raspberry extract, kakadu and plum with illuminating and moisturizing action.
The capsule collection is also included Nourishing Repair Body Buttera rich body delicately fragrant body based on the basis of Bakuri, Cupuaçu and Karitèthree ultra -nourishing butters united to mulberry leaves and lemon caviar To give comfort to the driest skin.
And then, the brand icon could not be missing, the Microderm Instant Glow Exfoliator, An exfoliating double action microdermabrasive, chemical and physical peeling, enclosed in an elastic formula, similar to that of the Marshmallow, full of four powerful Lighting minerals (quartz, grenade, alumina and silica) and glycolic acid To help remove dead and dry cells and improve the appearance of the pores. It has a yellowish color due to the natural ingredients and essential oils present in the formula. It should be used on wet and rinsed skin, for those used to even twice a week, otherwise it is better to proceed with caution and use it every ten days.
Source: Vanity Fair
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