In Serra Gaúcha, Lawn kick off the year with two big events which promise to boost the city’s tourist offer, boosting the regional economic recovery, shaken by the floods at the beginning of 2024.
The first of the events is the XI Gramado in Concert when the city transforms into a stage for classical music. Afterwards, the 4th Harvest in Gramado which sheds light on the heritage of grape and wine production in the mountains.
In the first quarter of last year, around 1.2 million visitors were registered in the city, according to data from the Gramado Tourism Observatory. For 2025, based on previous data, the expectation is to surpass the 1.5 million visits in the same period.
XI Gramado in Concert
Focused on classical music, the XI Gramado in Concert takes place between February 1st and 8th . The festival program features free performances, including by the Gramado Symphony Orchestra and young orchestras from São Paulo, Rio de Janeiro and Porto Alegre.
Performances by chamber groups are also confirmed, such as NewChoro, from Cascavel, Ceará, and the international ones Quintisimo, from Chile, Cuarteto Bucaré, from Uruguay, and Quinteto Hora Zero, from Peru.
The shows are free and take place at Expogramado and Rua Coberta. Check out the full agenda at website.
4th Harvest in Gramado
Celebrating the tradition of grape and wine production in Serra Gaúcha, the 4th Harvest in Gramado honors the harvest period in the region and promotes daily activities between the days February 14th and March 9th .
The daily agenda takes place at Praça das Etnias, with programming that covers local gastronomy, tastings and cultural experiences, such as grape treading in a theatrical format and visits to nearby wineries.
Activities take place every day between 11am and 10pm in Vila do Vinho. The full program will be released soon, with news on the official Instagram profile.
Other events
In 2024, it is estimated that Gramado will have received around 6.5 million tourists a number 25% lower than the previous year due to the floods in Rio Grande do Sul and the closure of Salgado Filho International Airport, in Porto Alegre, for several months.
One of the events that most attract tourists to the locality is the Christmas Light whose last edition lasted 88 days and projected the arrival of 2 million people.
Gramadotur, Gramado’s Tourism and Culture authority, responsible for organizing major events, released the calendar of other festivities throughout 2025 . Check it out:
- 10th Easter in Gramado: from March 28th to April 20th;
- 34th Colony Festival: May 1st to 18th;
- 53rd Gramado Film Festival: August 14th to 23rd;
- 40th Christmas Light: October 24th to January 18th, 2026.
1st W hotel in the country opens in SP with luxury and relaxation
The post Gramado opens 2025 with events expected to attract 1.5 million tourists appeared first on CNN Brasil V&G.
Source: CNN Brasil
Johanna Foster is an expert opinion writer with over 7 years of experience. She has a reputation for delivering insightful and thought-provoking articles on a variety of subjects. Her work can be found on some of the top online news websites, and she is currently lending her voice to the world stock market.
