Can a beauty ritual be transformed into a gesture of respect for the planet? Yes, and the way is to combine high-performance ingredients, but at the same time of natural and biodegradable origin. This philosophy characterizes all the hair care lines Alama Professional but in particular the latest born: Pure shower shampoo with 99% formulations of ingredients of natural origin and more than 95% biodegradable.
Not only inside but also outside Alama Professional wanted to make the revolution for the good of the planet.
In the sustainable corporate strategy that has been implemented in the latter, all Alama Professional bottles have been created with a 30% reduction in weight and a 50% reduction in the division between recycled and virgin plastic.
Alama Professional symbolizes this project, called Earth Friendly, with the double infinity logo that represents earth and water and wants to communicate a constant responsibility, a circular process that ideally has no beginning or end: an awareness that “embraces” the entire life cycle. of the product. Each Alama Professional product specifies the percentages of biodegradability of the formula and at the same time, in the packaging, the type of materials used for its production, recycled and recyclable, so as to inform the consumer and make him increasingly aware of the fact that he is contributing to do something for your environment, choosing products with high performance, but absolutely eco-sustainable. The star products of this new launch are:
P U R A E S S E N Z A
A shower shampoo that releases an intense lemon scent. If we close our eyes, our imagination would take us on a long journey from the fantastic lemon groves of southern Italy to the lemongrass crops of Thailand. The true essence of well-being, a lively and natural serenity.
P U R A F R E S C H E Z Z A
It brings to mind natural places of peace and tranquility where we can find ourselves, our energy and strength. Find yourself breathing deeply: in the middle of a mountain forest or on a cliff overlooking the sea. The feeling of returning to breathe, of returning to life, of having a connection with nature.
P U R A S E N S A Z I O N E
It transports you to distant, spicy, Arabian music worlds. It is as if we feel the energy of the spices and the vibration of the musical instruments within us. The feeling of perceiving those worlds and making them ours even only in the imagination.
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