After presenting the latest collection, Ouverture of Something that Never Ended, in a mini series co-directed by Gus Van Sant, Gucci will unveil this week – on April 15 – the new fashion creations for Fall / Winter 2021-22: the title of the upcoming collection is Aria, and will be presented through a film of the same name spread all over the world. And that, in all likelihood, will celebrate the 100th anniversary of the Florentine maison together with one novelty as unexpected as it is captivating.
As reported by WWD in fact, on the occasion of the new presentation of Gucci in a cinematic key, the creative director Alessandro Michele will also unveil some clothing items from a unprecedented collaboration, none other than with Balenciaga: a hugely successful brand, also part of the Kering group, and which, just like the Italian brand, has seen its influence grow in recent years thanks to a innovative reinterpretation of its heritage in dialogue with the zeitgeist.
A very attractive stylistic and iconographic crossover, whose exclusivity will undoubtedly appeal to the people of fashion, and which fits perfectly into the series of special projects that Gucci is carrying out: last year, the maison joined forces – and the codes aesthetic – for the first time with The North Face, also on this occasion accompanying the collection with a cinematic product – a documentary – and recently and recently collaborated with K-pop star KAI for a capsule collection. What to expect from the collection Aria and from the (possible) union of intent and style between Alessandro Michele and Demna Gvasalia? The whole, for the moment, is very enigmatic. Including the invitation to the show: an original number of crosswords.